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哔哩哔哩-W再涨超4% 游戏业务系统性改善 AI应用将成广告投放增量
Zhi Tong Cai Jing· 2026-01-28 06:27
Core Viewpoint - Bilibili's stock has increased by over 4%, reaching 282.8 HKD, with a trading volume of 1.049 billion HKD, driven by the announcement of five new domestic game releases on its platform [1] Group 1: Game Business Development - Bilibili announced that five new domestic single-player games will premiere on its platform from January 27 to 31 [1] - The titles include "City of Ants," "Pillow Blade Song," "A Lantern's Autumn Sound: Jin Yi Wei," "Ancient God: Wind Li Xi," and "Escape from Duckkov" [1] - CITIC Securities noted that Bilibili's gaming business is undergoing systematic improvement, with revenue growth expected next year due to the multi-platform strategy of "Escape from Duckkov" and the upcoming launch of "Three Kingdoms: Hundred Generals Card" in Q1 [1] Group 2: Advertising and AI Integration - AI applications have become a core driver of advertising growth for Bilibili, with Tongyi Qianwen (Qianwen APP) serving as the exclusive title sponsor for a recent program [1] - Major AI model companies such as Kimi, ByteDance (Doubao), Zhipu AI, and Baidu's Wenxin Yiyan are actively advertising on Bilibili, leveraging its high user engagement [1] - Bilibili users spend an average of over 100 minutes daily on the platform, providing a conducive environment for effective advertising through collaborations with content creators and targeted ads [1]