Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report, highlighting the trends and updates in the automotive industry regarding OTA upgrades and functionalities [1]. Industry Overview - In October 2025, a total of 1,257 functions were updated across the industry, a decrease from 1,318 in the previous month. The number of brands involved in OTA upgrades dropped significantly from 32 to 22 [4]. - The report indicates that several brands, including BYD, have launched significant version upgrades, with features like urban memory navigation assistance being introduced [4]. New Forces - New force brands updated a total of 383 functions in October 2025, down from 586 in the previous month. Leap Motor was a major contributor, pushing 14 versions across multiple models, including practical features like commuting navigation assistance and steering assistance imagery [6]. Domestic Brands - Domestic brands collectively updated 771 functions in October 2025, slightly down from 688 in the previous month. Notable updates included enhancements in map navigation and vehicle control features, particularly from BYD and Tengshi [11]. Joint Venture & Luxury Brands - Joint venture and luxury brands saw a significant increase in OTA updates, with 103 functions updated in October 2025 compared to 44 in the previous month. Notably, Nissan's N7 model introduced urban memory navigation assistance and memory parking assistance [10]. User Feedback - User feedback highlighted mixed experiences with new features. For instance, the commuting navigation assistance was noted for its limited applicability in real-world scenarios, leading to dissatisfaction among users [38][45]. - Users expressed appreciation for features like voiceprint recognition and lane detection but criticized the commuting navigation assistance for its restrictive triggering conditions [45]. OTA Operational Activities - The article outlines various OTA operational activities, including promotional events and user engagement strategies by brands like Geely and Nissan, aimed at enhancing user experience and awareness of new features [21][29][47]. Future OTA Updates - Upcoming OTA updates are scheduled for various models, with features such as intelligent voice control, enhanced navigation systems, and advanced driving assistance set to be rolled out in late 2025 and early 2026 [32][33].