点 击 蓝 字 关 注 我 们 本文全文共 1283 字，阅读全文约需 4 分钟 中国汽车流通协会乘用车市场信息联席分会与广州威尔森信息科技有限公司将每月联合发布"OTA监测月 报"。 OTA（空中下载技术）即通过移动通信技术来进行无线系统升级。 OTA月报，是以全市场OTA升级信息为基础，通过智见OTA平台，进行解析测评、专家解说、车主反 馈、数据分析等模块，梳理出的全面行业OTA监测报告（本报告为简约版）。 OTA数据概览：行业整体 2025年10月，行业共计更新1257项功能(上月1318项），OTA升级品牌数为22个，相较上月下降明 显（上月32个），但升级功能数仍维持在较高水平，比亚迪等多个品牌推出重要版本进行升级，其 中零跑、风云、日产品牌均推送了 "（城区）记忆领航辅助"功能，城区辅助驾驶能力初步落地 。 2025年10月，新势力品牌共计更新383项功能(上月586项)，相较上月，升级品牌较少，升级的功能 项数量主要源于零跑，其旗下多款车型共计推送14个版本，其中不乏"通勤领航辅助"、"转向辅助影 像"及"哨兵模式" 等实用性强的亮点功能。特斯拉和乐道为小版本升级，特斯拉新增外放电功能、 乐道新 ...

Core Viewpoint - Xiaomi's recall of certain SU7 standard electric vehicles highlights the evolving nature of automotive recalls, particularly in the context of software updates via Over-The-Air (OTA) technology, which is now recognized as a legitimate method for addressing product defects [1][6][7]. Group 1: Definition and Context of Recall - A recall is defined as the manufacturer's free action to eliminate defects in sold vehicles, which includes providing information about product defects and taking corrective measures [1]. - Defects can arise from design, manufacturing, or labeling issues that compromise safety standards, including critical failures like engine loss of power, brake failure, and battery fires [1]. Group 2: OTA Technology in Automotive Industry - OTA technology allows manufacturers to wirelessly update vehicle software systems to fix defects, enhance performance, and expand functionalities [2]. - The Ministry of Industry and Information Technology and the State Administration for Market Regulation have categorized OTA upgrades into four management types, including those for defect recalls [2]. Group 3: Implications of Software Defects - The recall of Xiaomi vehicles was prompted by insufficient recognition and response to extreme scenarios in the L2 highway navigation assist feature, which could increase collision risks if not addressed [5]. - Experts emphasize that the concept of recalls must adapt to the increasing role of software in vehicles, as software issues now warrant recalls just as mechanical defects do [3][6]. Group 4: Industry Trends and Statistics - As of 2025, there have been five OTA recall events affecting 1.6675 million vehicles, with significant growth in OTA recalls noted in 2024, which saw a 246.8% increase from the previous year [7]. - The growing reliance on OTA for recalls raises questions about the impact on vehicle resale value, with software issues potentially having less effect on depreciation compared to hardware defects [7]. Group 5: Regulatory and Future Considerations - There is a call for national or industry standards to regulate OTA upgrades and ensure transparency regarding vehicle issues and adjustments made during OTA processes [8]. - The State Administration for Market Regulation has indicated that companies must not conduct OTA upgrades without proper testing and must disclose any defects to customers [8].

Core Viewpoint - The company ZEEKR's social media announcement generated significant anticipation for an OTA (Over-The-Air) update, but ultimately disappointed users by promoting a ticket giveaway instead, leading to widespread criticism and negative feedback from the audience [1][3][5]. Group 1 - ZEEKR teased an announcement on social media, prompting speculation about an OTA update among users [1]. - At the scheduled time, ZEEKR revealed a ticket giveaway rather than the expected OTA update, resulting in a backlash from users [3]. - Users expressed their frustration and disappointment in the comments, criticizing the company's marketing strategy and the lack of meaningful updates [5].

Core Viewpoint - Geely Auto has clarified that the "basic data" rights for certain models will remain unchanged, addressing user concerns about potential reductions in features [1] Group 1: Company Statement - Geely Auto officially stated that rights including E-CALL will not undergo any changes or reductions [1] - The "basic data" rights typically include features such as remote vehicle control, online navigation, voice assistant, weather queries, and OTA upgrades [1] - The specific features included in the "basic data" rights depend on the actual configuration of the purchased model [1] Group 2: Coverage - The rights mentioned cover all models under the Geely China Star and Geely Galaxy brands [1]

Group 1 - The global connected vehicle market is expected to grow to 77 million units by 2030, with a penetration rate of 85%, and 95% of new connected vehicles will have OTA upgrade capabilities focusing on cockpit and intelligent driving [1] - The OTA upgrade strategy of automakers is shifting from rapid iteration to a more stable pace, with some companies maintaining a bi-weekly software version upgrade frequency until the second half of 2024, but a noticeable slowdown in upgrade frequency is anticipated by mid-2025 [1] - Automakers are now required to integrate software versions and submit complete software packages and functional descriptions to regulatory authorities after each OTA upgrade, indicating a trend towards industry maturity [1] Group 2 - The three-electric system is transitioning from single performance competition to system integration capabilities, with Chinese manufacturers moving towards high integration, evolving from a 3-in-1 system to a 12-in-1 system, which enhances power density and efficiency while reducing manufacturing and maintenance costs [2] - The Chinese automotive market is undergoing a deep adjustment, with a significant decline in overall capacity due to the exit of many new car manufacturers, although capacity utilization is expected to return to a healthy level of 80% with the growth of export markets and recovery in domestic consumption [2] - Chinese automakers are facing a unique global opportunity window, where breakthroughs in electric drive and charging integration, localized overseas production, and differentiated cockpit services will determine their position in the next round of global automotive industry division [3]

Group 1 - The global connected vehicle market is expected to grow to 77 million units by 2030, with a penetration rate of 85% [1] - Over 95% of new connected vehicles will have OTA (Over-The-Air) upgrade capabilities in the future [1] - The acceptance of automotive software services among consumers in the Chinese market is still in its early stages [1] Group 2 - The trend of Chinese automotive companies expanding globally is unstoppable, despite facing short-term obstacles [1][2] - To succeed in foreign markets, automotive companies must understand local markets and provide products that meet local consumer needs [2] - The global electrification trend is a major driving force, and Chinese companies have advantages in electric vehicle technology [2]

Core Viewpoint - The release of the draft notice by the State Administration for Market Regulation and the Ministry of Industry and Information Technology marks a new phase in the management of intelligent connected vehicles in China, emphasizing stricter regulations on OTA upgrades and advertising practices [1][4]. Group 1: Regulatory Changes - The draft notice imposes strict requirements on intelligent driving assistance systems, including prohibiting the promotion of assistance as autonomous driving and requiring that OTA upgrades be pre-approved [1][4]. - Companies must clearly display safety warnings and usage instructions for driving assistance systems in their vehicle apps and manuals [4]. - The draft also mandates that companies monitor driver status closely and implement tiered warning systems [4]. Group 2: Industry Response - Analysts note that the frequency of OTA upgrades has shifted from rapid iterations to a more regulated pace, with some companies maintaining bi-weekly updates into 2024, but a general slowdown expected by mid-2025 [3][5]. - Major automotive brands are adjusting their strategies to comply with the new regulations, with companies like NIO and Tesla indicating their commitment to align with the draft's requirements [8]. Group 3: Market Trends - The competitive landscape for intelligent vehicles is intensifying, with OTA upgrade frequency becoming a key metric for companies [5]. - By 2030, global connected vehicle penetration is projected to reach 85%, with over 95% of new connected vehicles expected to have OTA capabilities [5]. Group 4: Consumer Experience and Challenges - A report by J.D. Power highlights significant consumer challenges with advanced driver assistance systems (ADAS), including difficulties in understanding and using the features, as well as issues with stability and accuracy [9]. - Experts believe that while the draft notice may impose short-term compliance pressures on companies, it will ultimately drive technological maturity and high-quality development in the industry [9].

Core Viewpoint - The regulatory authorities are seeking to enhance the supervision and management of intelligent connected new energy vehicles (NEVs) regarding product recalls and production consistency, emphasizing the importance of accurate reporting and compliance with software upgrade protocols [1] Group 1: Regulatory Requirements - Companies must accurately report key information such as the combination of driving assistance systems and energy storage devices in the vehicle qualification certificate system [1] - Strict management of Over-The-Air (OTA) software upgrades is mandated, requiring prior approval for any upgrades and prohibiting the release of untested software versions to users [1] - Companies are held responsible for ensuring that the intelligent connected NEVs produced are consistent with the approved products and must bear product safety responsibilities [1] Group 2: Enforcement and Compliance - The Ministry of Industry and Information Technology and the State Administration for Market Regulation will enhance coordination in managing compliance [1] - Companies failing to report technical parameters or discrepancies between vehicle performance and reported parameters will face regulatory actions [1] - Frequent OTA upgrade activities by companies will be subject to special inspections and checks by the regulatory authorities [1]

Core Viewpoint - The article discusses the new draft notice from the State Administration for Market Regulation and the Ministry of Industry and Information Technology, which imposes stricter requirements on companies regarding the recall and supervision of intelligent connected new energy vehicles, aiming to enhance safety and promote high-quality industry development [3][5]. Group 1: Strengthening Recall and Safety Measures - The draft emphasizes the need for companies to enhance proactive safety alerts and defect information monitoring to reduce risks from cyber threats and vulnerabilities [3][4]. - Companies are required to conduct defect investigations and may be compelled to initiate recalls if safety alerts and usage instructions are inadequate [3][5]. - A special investigation will be conducted on issues related to insufficient monitoring and warning functions for drivers [3]. Group 2: OTA Upgrade Regulations - The draft specifies that companies must not conduct OTA upgrades without prior filing and must not push untested software versions to users [4]. - Companies are prohibited from concealing defects through OTA upgrades and must ensure that products with driver assistance systems are consistent with approved products [4]. - Frequent OTA upgrade activities will be subject to special inspections by the market regulator [4]. Group 3: Advertising and Promotion Oversight - The draft reiterates the need for strict supervision of corporate advertising and promotional activities, prohibiting false or exaggerated claims that mislead consumers [4]. - The market regulator will enhance inspection efforts and collaborate with the Ministry of Industry and Information Technology to address issues of excessive promotion [4]. Group 4: Incident Reporting and Investigation - The draft mandates that companies must report incidents and conduct thorough investigations; failure to do so will result in public disclosure and corrective actions [5]. - Companies that conceal or omit significant facts in incident reports will face special investigations by the regulatory authorities [5]. Group 5: Industry Implications - The new regulations are expected to increase compliance costs and management pressures for companies, but will also help distinguish capable firms from those using immature technologies [5]. - The regulatory framework aims to accelerate the formation of industry standards and promote the compliant development of Level 3 and above autonomous driving technologies [5].

Core Viewpoint - The recent draft notice significantly strengthens the requirements for companies in the intelligent connected new energy vehicle sector, imposing stricter regulations compared to the previous notice issued on March 1 of this year [1] Group 1: Defect Investigation and Recall Management - The draft emphasizes the need for companies to enhance proactive safety alerts and defect information monitoring to mitigate risks from cyberattacks and vulnerabilities [2] - Companies are required to conduct defect investigations and, if necessary, initiate recalls to address issues related to inadequate safety prompts and network threats [2] - The draft mandates that companies must not conduct OTA upgrades without prior approval and must ensure that software versions are thoroughly tested before being released to users [2] Group 2: Advertising and Commercial Conduct - Companies are prohibited from false or exaggerated advertising that misleads consumers, with increased oversight from regulatory authorities [3] - The draft outlines that any failure to report accidents as required will lead to public disclosure and mandatory corrective actions [3] - Regulatory bodies will conduct special investigations into companies that conceal or omit significant facts in accident reports [3] Group 3: Industry Implications - The draft is expected to compel the industry to enhance technical standards and safety measures, thereby accelerating the development of L3 and above autonomous driving compliance [4] - Increased regulatory requirements will lead to higher compliance costs and management pressures, but will also allow outstanding companies to stand out [4] - The regulatory framework aims to curb the practice of companies misleading consumers with immature technologies and functionalities [4]