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做好三件事 掌握主动权(走市场 看韧性 强信心) ——全球家电领先品牌海尔集团观察
Ren Min Ri Bao· 2025-05-30 21:44
Core Viewpoint - Haier Group has transformed from a struggling local factory to a leading global home appliance brand, with over 50% of its revenue coming from overseas markets, showcasing its resilience and innovation in the face of global economic uncertainties [1][2]. Group 1: Innovation and Product Development - Haier emphasizes the importance of innovation, launching products like the "lazy" three-tub washing machine and AI-enabled multi-split air conditioning systems, which have received positive market responses [3][4]. - The three-tub washing machine received over 20,000 orders within 16 hours of its launch, highlighting strong market demand [4]. - Haier has established ten global R&D centers and over 70 research institutes, leading to the introduction of more than 200 original products and participation in the revision of 120 international standards [3]. Group 2: Globalization and Local Adaptation - Haier is focusing on building a flexible global supply chain while increasing domestic investments, having invested over 40 billion yuan in the last three years [5][6]. - The company is constructing a global collaborative supply chain network, integrating 35 industrial parks and 163 manufacturing centers to optimize resource allocation [6]. - Haier's investments in local manufacturing facilities in Egypt and Thailand aim to meet regional demands while enhancing export capabilities [6]. Group 3: Financial Performance and Strategic Investments - In Q1, Haier's overseas revenue grew by 13%, with significant increases in emerging markets, including over 50% growth in the Middle East and Africa [7]. - Haier has made substantial investments, including over 500 billion yuan in the past three years, to strengthen its ecosystem in smart living, health, and industrial internet sectors [8][9]. - The company achieved a global revenue of 401.6 billion yuan in 2024, with a compound annual growth rate of 5% since 2021, and a profit total of 30.2 billion yuan, reflecting robust financial health [11].