Core Viewpoint - The article emphasizes the importance of establishing a traceability system for Dalian sea cucumbers to protect the brand and ensure product authenticity in response to market challenges such as counterfeiting and quality issues [1][3][8]. Group 1: Brand Protection and Traceability - Dalian sea cucumbers are facing challenges from counterfeit products, which threaten the brand's reputation and the industry's long-term health [1][3]. - A traceability system has been implemented, allowing consumers to scan a code to access comprehensive information about the product's origin, cultivation, and processing [1][4]. - The traceability system is supported by a big data platform that includes geographic information and core data on legal farming entities [4][8]. Group 2: Industry Standards and Certification - To be recognized as a Dalian sea cucumber origin enterprise, companies must meet strict criteria, including a minimum of three years in the business and using local species for breeding [6][7]. - The certification process has a 20% elimination rate to ensure quality, with 40 enterprises certified so far [7][8]. - The traceability system includes a unique digital ID for each sea cucumber, ensuring accurate and reliable information [4][7]. Group 3: Market Impact and Future Plans - The traceability system has improved consumer trust and increased transaction volumes, as evidenced by significant contracts signed with major buyers [8][9]. - A three-year action plan has been launched to enhance the sea cucumber industry, focusing on resource quality, market standards, and digital transformation [8][9]. - Dalian aims to establish 30 to 50 breeding bases for high-quality sea cucumber seedlings, increasing the coverage rate to 70%-80% [8][9]. Group 4: Legal and Brand Development - Dalian is forming a legal team to protect the brand and is pushing for local legislation to support industry development [10]. - The Dalian Marine Fisheries Association plans to create a national brand matrix through online and offline channels, enhancing brand recognition and credibility [9][10].