Investment Rating - The industry investment rating is maintained as "Positive" [6] Core Insights - The overseas shading fabric market is large, and domestic companies are accelerating their international expansion, with market share expected to continue increasing. Some domestic shading material companies have also expanded into overseas shading finished products, primarily through cross-border e-commerce, achieving significant results [4][9] - The company West Gate (605155, Buy) is recommended for attention due to its dual-driven strategy focusing on shading fabrics and finished products, with potential for improved profitability [4] Summary by Sections Market Dynamics - The U.S. government announced a reduction in tariffs on small packages from 120% to 54%, easing the pressure on cross-border e-commerce businesses. This adjustment is expected to maintain the competitiveness of Chinese shading finished products in the U.S. market [9] - The shading materials industry is experiencing a dual-driven growth model, with domestic companies leveraging manufacturing advantages to capture a stable growth in the overseas shading fabric market [9] Company Performance - West Gate's shading finished product business achieved revenue of 320 million yuan in 2024, a year-on-year increase of 119.7%, primarily driven by cross-border e-commerce [9] - The gross profit margin for this business was 48.7%, reflecting a year-on-year increase of 2.0 percentage points, indicating strong profitability potential [9]