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让旅行的脚步慢下来(市场万花筒)
Ren Min Ri Bao· 2025-03-25 22:01
Group 1 - The core viewpoint of the articles highlights the shift in tourism from "check-in style" to "immersive travel," reflecting a change in consumer demand for travel experiences [2] - The travel market is seeing a rise in "residential travel," with 3.89 million people traveling to Yunnan last year, averaging 80 days of stay [1][2] - The demographic of travelers is shifting, with 60% of residential travelers aged 20 to 40, and over 70% of the traveling population being born in the 1980s and 1990s [2] Group 2 - The Chinese government is encouraging the development of climate-based tourism products, including winter and summer retreat options, as part of a broader strategy to enhance cultural and tourism consumption [3] - Various regions are actively exploring the development of the residential travel industry, with Yunnan planning to establish at least 3,000 key residential villages and Hainan targeting senior citizens with tailored travel products [3] - The Ministry of Culture and Tourism emphasizes the importance of adapting to changing travel demands and promoting high-quality development in the residential leisure industry to enhance cultural and tourism consumption [3]