"媒体+"擦亮疆 品品牌名 片，"鄯心善 "这个鄯心善果 是什么意 思？""鄯善县在 哪里？"12月12- 14日，2025大湾 区农产品交易会 暨土特产精品博 果"闪耀大湾区 农交会_南方+_ 南方plus 览会在广州举 行，新疆鄯善 县"鄯心善果"农 业区域公用品牌 展台前，不少大 湾区观众对这个 稍显陌生的地方 产生浓厚的兴 趣。 12月13日， 以"丝路通古 今，甜蜜传千 年"为主题的"鄯 心善果"农业区 域公用品牌推介 会举行。新疆维 吾尔自治区农产 品品牌建设与产 销服务中心品牌 科科长、高级农 艺师杨蕾蕾在会 上道出了"鄯心 善果"品牌背后 的含义。 鄯善县位于新疆 吐鲁番市，地处 吐鲁番盆地东 缘，这里全年高 温高热、干旱少 雨，年日照时数 超过3000小时， 昼夜温差常达 15℃以上，无霜 期更是长达220 天以上。充足的 光热让果实积累 更多糖分，大温 差减少养分消 为"中国葡萄品 种基因库" 。 据介绍，"鄯心 善果"是鄯善县 在全面推进乡村 振兴、聚力建设 国家级现代农业 产业园的关键时 期，全力打造的 农业区域公用品 牌。"打造'鄯心 善果'区域公用 品牌，就是把全 县优质农产品资 ...

Core Viewpoint - The "Shanxin Good Fruit" agricultural regional public brand was promoted during the 22nd China International Agricultural Products Trade Fair, highlighting the unique agricultural resources and advantages of Shanshan County in Xinjiang [1][2]. Group 1: Agricultural Brand Promotion - The promotion event was organized by the China Rural Magazine and the China Agricultural Products Market Association in Tianjin [1]. - The Deputy County Head of Shanshan County, Ahmat Aimaiti, provided a detailed introduction to the "Shanxin Good Fruit" brand [2]. Group 2: Geographic and Climatic Advantages - Shanshan County is located at the southern foot of the Tianshan Mountains, adjacent to the Kumtag Desert, characterized by a unique desert climate and rich agricultural resources [2]. - The region benefits from over 3,000 hours of annual sunlight and pure mineral-rich snowmelt water from the Tianshan Mountains, which supports the development of its distinctive fruit industry [2]. Group 3: Agricultural Production and Specialties - The modern agricultural industrial park in Shanshan County has been included in the national-level project list for 2024, focusing on the cultivation of grapes and Hami melons [2]. - Shanshan County has a grape planting area of 336,500 acres, with a production of 840,000 tons, accounting for over 85% of the county's total crop area [5]. - The county is home to 550 grape varieties, making it one of the most concentrated regions for grape varieties in China and worldwide [5]. Group 4: Historical Significance and Product Quality - Hami melons have been cultivated in Shanshan County for over 2,000 years, with historical significance dating back to the Qing Dynasty when they were presented as tribute to Emperor Kangxi [5]. - The region is a major production area for early and late-season Hami melons, with stable planting areas exceeding 100,000 acres, contributing to over 80% of the total early and mid-season Hami melon production in Xinjiang [5].