Core Viewpoint - The company is experiencing a decline in revenue and net profit, but there are signs of improvement in the upcoming quarters due to government subsidies and strategic changes in its business model [1][2]. Revenue and Profit Summary - In 2024, the company achieved revenue of 3.789 billion yuan, with a net profit attributable to shareholders of -215 million yuan and a non-deducted net profit of -228 million yuan, representing a 23% year-on-year decline in revenue [1]. - For Q4 2024, the revenue was 1.057 billion yuan, with net profits of -101 million yuan and -95 million yuan for non-deducted net profit, showing a 24% year-on-year decline [1]. - In Q1 2025, the revenue is projected to be 741 million yuan, with net profits of -39 million yuan and -45 million yuan for non-deducted net profit, indicating a 5% year-on-year decline, but a narrowing of losses [1]. Market Trends and Business Model - Since Q4 2024, government subsidies have started to show effects, leading to a narrowing of revenue decline from 29% in Q3 2024 to 17% overall for Q4 2024 to Q1 2025 [2]. - The company is focusing on a customized and supporting business model, with a significant emphasis on the "随心选" full-house customization package as a key strategy [2]. - The company is also innovating with a "30万一价全包" model to lower the entry barriers for franchisees, allowing for quicker store openings and shared resources between franchisees and direct stores [2]. Cost Management and Efficiency - In 2024, the company's gross margin and net profit margin decreased by 1.9 and 7.0 percentage points, respectively, while sales, management, R&D, and financial expense ratios increased [3]. - In Q1 2025, the gross margin and net profit margin improved by 7.4 and 5.9 percentage points, respectively, indicating a reduction in loss margins and a decrease in various expense ratios [3]. Channel Strategy and Expansion - The company is implementing a "1+N+Z" model for direct sales cities, transitioning direct stores into flagship stores that support distributors in logistics and delivery [4]. - For franchise cities, the company is focusing on a "1+N+Z" model to leverage local resources and reduce operational requirements for franchisees, aiming to expand into lower-tier cities [4]. - The company plans to continue its focus on high-quality development in its traditional strengths of customization and supporting businesses, with expectations of improved demand and market conditions due to accelerating government subsidies [4]. Dividend and Future Projections - In 2024, the company distributed dividends amounting to 187 million yuan, corresponding to a dividend yield of nearly 7% [4]. - The projected net profit attributable to shareholders for 2025-2027 is approximately 70 million, 100 million, and 150 million yuan, with corresponding price-to-earnings ratios of 39, 27, and 18 times [4].

Company Overview - Company is primarily engaged in the research, design, production, and sales of mid-to-high-end residential furniture and home products, providing comprehensive solutions for consumers [4][5] - The company emphasizes design aesthetics, functionality, comfort, health, and environmental protection as its core competitive advantages [5][14] - The company has a unique independent store model that integrates its entire product line, full-house design services, and new retail models [5] Industry Context - The furniture industry in China is characterized by a low concentration of market share, with significant potential for product innovation, channel transformation, and brand upgrades to capture more market share [2][16] - The overall sales of home products are influenced by the economic climate, real estate development, and disposable income of residents, with seasonal sales patterns affected by traditional customs and consumption habits [3][16] Financial Performance - In 2024, the company achieved operating revenue of 3.552 billion yuan, a decrease of 11.81% compared to the previous year, while the net profit attributable to shareholders was -162.775 million yuan, an increase of 46.49% year-on-year [18] Production and Sales Model - The company employs a combination of order-based and batch production models, with production bases located in Beijing and Henan [8] - The company utilizes a self-developed ERP information system for production management, enabling flexible production and automation in various production stages [8][11] - The sales model includes a primary focus on distribution channels, supplemented by direct sales and online channels, enhancing consumer interaction through new retail strategies [12][16] Strategic Acquisitions - The company completed a takeover of Norwegian listed company Ekornes ASA in August 2018, acquiring 90.5% of its shares, and further increased its stake to 100% in July 2021 [5][6] Market Position - The company ranks among the top domestic furniture brands, with a revenue of 3.552 billion yuan in 2024, reflecting its strong market presence [16]