根据洛图科技（RUNTO）发布的《中国电视市场品牌出货月度快报（China TV Market Brand Sell in Monthly Express）》数据显示，2026年1月，中国电视市场的品牌整机出货量为391万台，同比2025年1 月下降了11.5%。 虽然1月份应该是传统意义上的春节购物期，但是对电视行业来说的表现却十分低迷。不仅如此，还是 在有"国补"首批625亿元的资金下达之后，电视行业的购买力依然持续低迷势态。不难发现，中国电视 市场的出货压力已经到了十分严峻的地步。 洛图科技（RUNTO）认为，针对电视行业，2026年国补延续的重要作用在于缓冲，避免政策戛然而止 而造成市场销量的崩塌。而在"国补"已经春节促销的加持下，各大电视品牌在1月份的表现也不一，分 品牌来看大部分也呈现下降的趋势。 MACD金叉信号形成，这些股涨势不错！ MACD金叉信号形成，这些股涨势不错！ 根据洛图科技（RUNTO）发布的《中国电视市场品牌出货月度快报（China TV Market Brand Sell in Monthly Express）》数据显示，2026年1月，中国电视市场的品牌整机出货量为391万台 ...

系列报道之三 编者按： 黄金价格一路狂飙、股市沪指突破4000点、Labubu爆火彰显情绪消费活力……这些热点经济现象，从 2025年一直持续到2026年。 俗话讲"透过现象看本质"，这些经济热点背后有着怎样的底层逻辑，又透露何种经济风向？如何看"开 局之年"的经济形势，宏观经济的水温对你我个人投资、消费等行为又将有哪些影响？南都北京新闻中 心推出"2026开局：洞察经济风向"系列报道，邀请业内权威专家解读社会公众关注的热点经济现象，一 探隐藏其背后的"奥秘"。 透过涉经济领域中央部委2026年工作部署可见，提振消费依旧是今年的重点经济目标之一。 2025年，在大力提振消费各项举措之下，最终消费支出对GDP的贡献率过半，社会消费品零售总额破50 万亿元，以旧换新相关商品销售额超2.6万亿元，以LABUBU爆火为代表的情绪消费等成为消费新风 向……消费在国民经济中发挥了压舱石的作用。 万博新经济研究院院长、中国民营经济研究会副会长滕泰。 情绪消费一直都有，不是今天才出现 南都：2025年是大力提振消费之年，从全年的数据来看，您认为提振消费的效果如何？消费对GDP的 贡献率为52%，如何看待这一数字？ 滕泰：我们 ...

本报讯 （记者梁傲男）1月31日，不少网友发现，北京地区的线上国补资格可以轻松领到了，手机、平 板、电脑、冰箱、洗衣机等多品类国补资格都能一键领取，无需再争抢拼手速了。 第一步，北京的消费者可在微信、百度客户端搜索"京通"进入小程序，首次登录时会提示您完成实名认 证。在首页点击"消费品以旧换新"进入服务专区，可以选择"家电以旧换新"，或者"数码和智能产品购 新"，按需领用资格券码。点击下方"我的券码"查看全部已经领取的券码及使用状态。 第二步，打开京东APP或微信京东购物小程序，搜索"北京家电以旧换新"进入北京国补会场，绑定国补 资格码；之后可以在京东的北京活动会场浏览选购，也可直接搜索符合要求的商品选购，新机收货地址 需在北京市内，即可享受补贴。值得注意的是，用户可选择单独购买产品，也可选择以旧换新下单，均 可享受国补。 在提升国补体验方面，京东可额外提供家电品类的旧机回收补贴，"送、装、拆、收"一体化服务，以 及"三免四不限"服务（即旧机免费上门、免费拆卸、免费搬运；不限旧机购买渠道、不限品牌、不限年 限、不限品相）。京东可在为3C数码品类送货上门的同时，完成现场签收、现场激活，让消费者足不 出户换新机。 ...

据了解，在京东秒送上，参与本次"国补"活动的商品覆盖电脑、手机、平板、智能手表、手环等3C数 码产品。补贴力度方面，消费者使用"国补"可按产品销售价格的15%享受补贴，其中电脑类产品单件补 贴至高1500元，手机、平板、智能穿戴等产品单件补贴至高500元。 北京商报讯（记者 何倩）1月27日，北京商报记者从京东获悉，近日京东旗下即时零售平台京东秒送宣 布已全面承接2026年"国补"落地，北京、上海、广东、江苏、四川、浙江、福建、河北、湖南、山东、 重庆、江西、辽宁、山西、宁夏共15个省份同步上线，消费者在京东App搜索"秒送国补"，可进入"国 补"专区。 ...

Core Viewpoint - The competition between Fotile and Boss Electric in the kitchen appliance sector is highlighted, with Fotile's revenue surpassing Boss Electric's by a significant margin, indicating a shift in market dynamics and strategies between the two companies [1][2][10]. Revenue Performance - Fotile reported a revenue of over 17 billion yuan in 2025, showing a slight increase compared to previous years, while Boss Electric's revenue for the same period is projected to be around 11.2 billion yuan, indicating that Fotile's revenue is 1.5 times that of Boss Electric [1][2][7]. - Boss Electric's revenue from 2019 to 2024 shows a gradual increase, but the first three quarters of 2024 saw a decline of 1.14% year-on-year, suggesting challenges in maintaining growth [2][6]. Market Share Insights - In the first half of 2025, Boss Electric held a market share of 31.2% for range hoods and 31.4% for gas stoves, while Fotile led the online market for range hoods with a 17.28% share, closely followed by Boss Electric at 17.27% [3][4]. - The overall market for integrated stoves has declined significantly, with Boss Electric's integrated stove revenue dropping by 45% year-on-year in the first half of 2025 [2][3]. Strategic Directions - Fotile is focusing on brand enhancement and high-end product offerings, aiming for a "professional, high-end, and boutique" strategy, while Boss Electric is adopting a channel-driven approach, targeting younger demographics and diversifying its product range [10][11][15]. - Both companies are navigating a challenging market environment, with Fotile emphasizing brand value and Boss Electric exploring new channels and product lines to attract consumers [12][16]. Future Outlook - The introduction of national subsidies in late 2024 is expected to provide temporary relief to the kitchen appliance market, but the long-term trend indicates continued challenges, especially with certain product categories excluded from future subsidies [7][8][9]. - The differing strategies of Fotile and Boss Electric will determine their ability to adapt and thrive in the evolving kitchen appliance landscape [17].

2026年"国补"将继续。今年的"国补"范围和力度有所调整，其中汽车置换报废、冰箱、洗衣机、电视、 空调、电脑、热水器、手机、平板、智能手表手环、智能眼镜等商品纳入"国补"范围。在"国补"资金方 面，2026年第一批625亿元超长期特别国债支持"国补"资金计划已经下达各地。 除了"国补"带动相关商品消费实现较快增长外，税收大数据显示，数字文化消费、体育健康产业、"一 老一小"等消费增长强劲，蕴含商机。 比如，税收大数据显示，以游戏动漫等为代表的数字文化消费展现出较大潜力，2025年，数字文化服务 销售收入同比增长16.6%；银发群体人口数量增加带动银发消费需求上升。2025年，老年人养护、社会 看护与帮助、疗养院服务消费同比分别增长24.9%、23.1%和15.4%。 去年为了满足境外旅客购物离境退税需求，扩大入境消费，国家推出一系列便利化举措。税务总局数据 显示，2025年，办理离境退税的境外旅客数量同比增长305%，退税商品销售额同比增长95.9%，退税额 同比增长95.8%。 2025年超3000亿元消费品以旧换新（下称"国补"）资金投入已显成效。 1月26日，国家税务总局公布最新的税收大数据显示，以旧 ...

Core Insights - The PC market is experiencing a "price earthquake" due to rising costs of core components like memory and storage, leading to a price increase of 12%-16% for mainstream PC brands [1][2] - Despite government subsidies of up to 15%, many consumers find that price increases negate the benefits of these subsidies, resulting in little to no reduction in actual purchase costs compared to last year's promotions [1][2] - Huawei stands out by maintaining stable prices and offering additional brand discounts, allowing consumers to benefit from both government subsidies and brand promotions [4][19] Industry Overview - The price surge in the industry is primarily driven by a more than 30% increase in DDR5 memory prices and nearly a 25% rise in storage component prices over the past year, significantly raising production costs for PC manufacturers [2] - Many brands have opted to pass these cost increases onto consumers, with some price adjustments exceeding the subsidy amounts, effectively eliminating any potential savings for buyers [2] Huawei's Strategy - Huawei's MateBook series, including MateBook D 14, MateBook 14, and MateBook Pro, offers competitive pricing even after accounting for government subsidies, with prices lower than last year's promotional prices by 470 yuan, 1010 yuan, and 1185 yuan respectively [4][7] - The MateBook 14 is designed for portability and efficiency, weighing only 1.31 kg and featuring a 2.8K OLED touchscreen, which enhances user experience through practical applications like direct annotation and improved visibility [6][8] Product Features - The MateBook D series focuses on connectivity and display efficiency, with the D 14 model featuring a 90% screen-to-body ratio and advanced communication technology for stable connections in challenging environments [8][10] - The MateBook GT 14 targets high-performance users, offering a peak performance output of 115W in a compact design, along with a 2.8K OLED screen that supports professional color accuracy [12][14] Promotional Offers - Huawei is running limited-time promotions until January 25, 2026, with discounts of up to 400 yuan on the MateBook 14 series and 200 yuan on the MateBook D series, combined with the 15% government subsidy [7][12][18] - The MateBook Pro and MateBook Fold also feature significant discounts and financing options, making them attractive choices for consumers [18] Conclusion - The current market conditions suggest that purchasing a laptop now may be advantageous, particularly with Huawei's competitive pricing and product offerings, which provide a compelling value proposition amidst rising industry costs [19]

Core Viewpoint - The launch of a new round of national subsidies in Shenzhen has significantly stimulated the local consumer market, particularly in the electronics sector, with consumers benefiting from immediate discounts and expedited delivery services [1] Group 1: National Subsidy Program - The national subsidy program allows Shenzhen residents to receive a 15% discount on purchases of mobile phones, tablets, and smart wearable devices through the Meituan app [1] - Consumers can experience a quick delivery service, with products like the iPhone 17 being delivered within 30 minutes after purchase [1] Group 2: Impact on Local Retail - The collaboration between Meituan and local brand stores, including Huawei, Apple, and Xiaomi, has led to a notable increase in sales for physical electronics stores since 2025 [1] - The platform aims to expand partnerships with more local brand stores to enhance the benefits of the subsidy program for physical retailers [1] Group 3: Consumer Experience - Meituan has introduced specialized fulfillment services for national subsidy orders, ensuring trained delivery personnel handle the products, providing a secure and immediate setup experience for consumers [1]

Core Viewpoint - The implementation of the "old-for-new" national subsidy policy has sparked a surge in consumer demand across various sectors, including automobiles, home appliances, and digital products. Group 1: Automotive Sector - In Jiangsu, the new subsidy policy offers a 12% subsidy (up to 20,000 yuan) for purchasing new energy vehicles under scrapping scenarios, and a 10% subsidy (up to 15,000 yuan) for traditional fuel vehicles [2] - For replacement scenarios, the subsidy is 8% (up to 15,000 yuan) for new energy vehicles and 6% (up to 13,000 yuan) for fuel vehicles [2] Group 2: Home Appliances and Digital Products - The policy mandates that participating home appliances must meet "first-level energy efficiency" standards, covering six categories such as refrigerators and washing machines, with a subsidy of 15% of the final price, capped at 1,500 yuan per item [2][6] - Digital products, including smartphones and tablets priced under 6,000 yuan, are eligible for a 15% subsidy, with a maximum of 500 yuan per item [2][6] - The new subsidy policy has significantly increased consumer purchasing intentions in the home appliance sector [2] Group 3: Market Impact - The launch of the subsidy program has led to a notable increase in sales, with over 1.3 billion yuan in subsidies utilized in Hebei province alone from January 1 to 9, resulting in sales exceeding 9.2 billion yuan [7] - Retailers are enhancing consumer experience by offering "one-stop" services for old product recycling, which provides additional discounts on new purchases [4]

Core Insights - The new round of "national subsidies" has been launched at the beginning of the year, providing a significant boost to the consumer market for 2026 [1] - The "old-for-new" policy for consumer goods has shown remarkable effectiveness in expanding domestic demand, stabilizing growth, promoting transformation, and benefiting people's livelihoods since its implementation in 2024 [1] - The recent central economic work conference emphasized the need to optimize the "two new" policies to enhance the effectiveness of the "old-for-new" policy [1] Group 1 - The subsidy program in Shanxi Province officially started on January 9, 2026, leading to increased consumer engagement in both physical and online retail spaces [1] - The new subsidies focus on six categories of energy-efficient or water-efficient home appliances and include smart glasses for the first time in the digital product category [1] - The automotive subsidy has shifted from a fixed amount to a percentage of the vehicle price, aiming to create stable expectations for consumers through quarterly and balanced funding distribution [1] Group 2 - The "old-for-new" policy is a key strategy for expanding domestic demand and optimizing supply structure, emphasizing the importance of combining benefits for people's livelihoods with consumption promotion [2] - The implementation process must address issues such as fraudulent claims and price inflation prior to subsidies to ensure the integrity of the program [2] - The transformation of policy benefits into tangible welfare and consumption vitality is crucial for injecting strong momentum into the Shanxi consumer market [2]