01 "今年我们酒店接到的企业年会订单量惨不忍睹。"华北某市从事高星酒店销售业务的A君这两天忍不住 向劲旅君吐槽，往年这个时候整个团队都为企业年会订单忙得不可开交，今年却一反常态。 不仅年会订单数量暴跌，价格也持续走低。往年企业年会餐标价格至少1500元/桌，今年1000元/桌还是 强凑出来的。 更有甚者，一些小企业客户就带着十来个员工在酒店吃顿饭权当年会了，没有工作总结，没有颁奖抽 奖，大家埋头吃饭，完事就撤，一点热闹气氛都没有。 在社交媒体上，"今年年会消失了？"的帖子不绝于耳，大家都在私下询问别家企业年会到底还办不办？ 在一项名为"今年你们公司还有年会吗？"的投票，超过5000人的投票结果中，75%的人都投向"公司没 有年会"。 更多的人则是在各种帖子下留言，直言自家企业年会已经取消或者好几年都不办了。 网上为此还流传着一个搞笑的国内企业年会变迁史段子：高星酒店-公司会议室-线上腾讯会议-直接取 消。 来自调研机构的数据无声印证了这一点。 中国旅游饭店业协会2025年第三季度景气调查报告：受到政策和市场大环境影响，企业会议和活动的需 求正在减少，特别是餐饮板块的业绩预期也出现明显下滑。 另有统计数据显示 ...

劲旅网-文旅新经济增量价值发现平台。我们以理性、严谨、客观、专业、务实的视角，为中国文旅业 界和关注文旅产业的金融界、科技界、产业界、学界等领域的精英们，实时输出有深度、有态度、高品 质的原创内容，以及产业社群服务。 年会黄金十年。 以下文章来源于劲旅网 ，作者陈杰tigereat 劲旅网 . 作者 / 陈杰 编辑 / 壮壮 来源 / 劲旅网 （ID： ctcnn1 ） 01 "今年我们酒店接到的企业年会订单量惨不忍睹。" 华北某市从事高星酒店销售业务的A君这两天忍不住向劲旅君吐槽，往年这个时候整个 团队都为企业年会订单忙得不可开交，今年却一反常态。 不仅年会订单数量暴跌，价格也持续走低。 往年企业年会餐标价格至少1 5 0 0元/桌，今年1 0 0 0元/桌还是强凑出来的。 更 有 甚 者 ， 一 些 小 企 业 客 户 就 带 着 十 来 个 员 工 在 酒 店 吃 顿 饭 权 当 年 会 了 ， 没 有 工 作 总 结，没有颁奖抽奖，大家埋头吃饭，完事就撤，一点热闹气氛都没有。 在社交媒体上，"今年年会消失了？"的帖子不绝于耳，大家都在私下询问别家企业年会 到底还办不办？ 在 一 项 名 为 " 今 年 ...

Core Insights - The traditional corporate year-end party, once a grand event held in five-star hotels, is gradually disappearing, with many companies opting for simpler, more cost-effective alternatives [1][3][10] Group 1: Changes in Corporate Year-End Events - Many companies are canceling their year-end parties, with a significant shift towards online meetings and simplified formats [2][3] - The trend indicates a decline in the number of companies hosting large-scale year-end events, with projections suggesting that by the end of 2025, less than 20% will maintain the traditional format [13][15] - The average budget for corporate year-end parties has been cut by over 40% since 2020, with more than half of small and medium-sized enterprises eliminating large gatherings altogether [13][15] Group 2: Impact on High-End Hotels - High-end hotels, which previously relied heavily on large corporate events for revenue, are facing significant challenges as demand for traditional year-end parties diminishes [6][8] - The revenue from meeting and banquet services was once a major source of income for high-end hotels, but this is now declining sharply [6][7] - Many hotels are struggling to fill their banquet halls and meeting rooms, leading to a significant reduction in their overall revenue [33][34] Group 3: Alternative Venues and Experiences - Companies are increasingly turning to alternative venues such as hot spring resorts, art galleries, and even bathing centers for their year-end activities, which offer a more relaxed and informal atmosphere [16][24] - These alternative venues provide cost-effective options that cater to the modern workforce's desire for genuine experiences rather than formalities [23][24] - The shift towards smaller, more personalized events reflects a broader trend of moving away from traditional corporate formalities to more engaging and meaningful interactions [18][24] Group 4: Future of High-End Hotels - High-end hotels are adapting by exploring new products and services, such as combining leisure and business offerings to attract a different clientele [36] - Some hotels are shifting focus to smaller events like family gatherings and birthday parties, which have shown significant revenue growth [37] - The survival strategy for high-end hotels now involves diversifying their offerings and seeking new customer segments rather than relying solely on corporate events [39][40]