Core Insights - The light food industry is characterized by a well-defined supply chain, with upstream suppliers focusing on packaging, equipment, and raw materials, while the midstream includes various light food products, and downstream sales channels encompass e-commerce, delivery platforms, and physical stores [1][2]. Industry Overview - The upstream of the light food industry includes suppliers such as 富岭股份, 南王科技, 海容冷链, and others, providing packaging, equipment, and raw materials [2]. - The midstream features key players like 奈雪的茶, 三只松鼠, and 良品铺子, which supply a range of light food products [2]. - The industry is concentrated in economically developed regions of China, where consumer markets are active and the supply chain is well-supported [4]. Company Performance - In 2024, 奈雪的茶 is expected to have significant sales of light food products with a strong cost-performance ratio, while 三只松鼠's sub-brand is seeing impressive single product sales [7]. - 康比特's sports nutrition packages are performing well in terms of sales and repurchase rates, and 西麦食品 leads in market share for instant oatmeal on Douyin [7]. Recent Developments - In 2025, 奈雪的茶 launched the "No Sugar Natural Nutrition+" initiative, introducing new light food products and establishing over 30 "奈雪 Green" light food stores in major cities [9]. - 三只松鼠 introduced a low-fat, high-protein meal replacement snack, while 良品铺子 launched a non-fried, reduced-fat crispy biscuit [9]. - 百合股份 targeted women with new product lines, and KEEP initiated collaborations to promote a "food and exercise" approach [9].