Core Viewpoint - The article highlights the health upgrade initiative in the ready-to-drink tea industry, led by Nayuki, which emphasizes natural nutrition and low sugar content in response to changing consumer demands and government health policies [1][5][6]. Group 1: Health Upgrade Initiative - Nayuki launched the "No Sugar Natural Nutrition+" plan in collaboration with the Ministry of Agriculture and Rural Affairs and nutrition experts, marking a shift from "sugar reduction" to "natural nutrition+" in the tea beverage sector [1][3][8]. - The initiative aims to align with the "Balanced Diet Pyramid" concept from the 2022 Dietary Guidelines for Chinese Residents, promoting products that are both tasty and nutritious [13][19]. Group 2: Consumer Demand and Policy Influence - There is a significant transformation in consumer preferences towards healthier beverage options, with a growing emphasis on nutritional content rather than just taste [5][6]. - The implementation of health policies, such as the "Healthy China Action (2019-2030)," has heightened public awareness of health, influencing the ready-to-drink tea market to prioritize health attributes [5][6]. Group 3: Product Innovation and Market Response - Nayuki introduced several new products under the "No Sugar Natural Nutrition+" plan, including the "Daily Fruit and Vegetable Bottle" and "Fruit and Vegetable Yogurt Smoothie," which have received positive feedback from nutritionists [13][15][17]. - The market response has been favorable, with a 35% year-on-year increase in average store orders in May and a staggering 480% increase in orders during the Dragon Boat Festival [21][22]. Group 4: Brand and Industry Transformation - Nayuki's health upgrade is not just a product refresh but a comprehensive reconfiguration of its brand value system, focusing on health and nutrition as core elements of its identity [21][26]. - The company is transitioning from a single product innovation focus to a holistic approach that encompasses product, brand, store, and service, driving the industry towards a "nutrition+" direction [24][26].