Industry Overview - The short drama industry has gained significant attention, with the market for animated dramas (漫剧) expected to exceed 20 billion yuan by 2025, driven by a compound annual growth rate of 83% in supply volume during the first half of 2025 [4] - The number of companies in the animated drama sector is projected to expand exponentially, potentially surpassing hundreds of thousands [4] - AI technology is enhancing production efficiency, reducing the production cycle of dynamic animations from 90 days to 10-13 days, achieving a nearly 90% reduction in time [4] Company Initiatives - On October 25, the Reading Group announced an upgrade to its "Creative Partner Program," focusing on the animated drama sector with four major initiatives: 1. Opening access to 100,000 premium IPs, including popular works like "National Forensic Doctor" [5] 2. Establishing a 100 million yuan special fund to support writers and quality teams in cross-domain development [5] 3. Launching AIGC tools like "Animated Drama Assistant" to improve adaptation efficiency [5] 4. Building a comprehensive support system across the production, distribution, and IP industry chain [5] - As of October 2025, 30 animated drama works from the Reading Group have surpassed 10 million views, with several exceeding 100 million views [5] Product Performance - The derivative product business of the Reading Group showed strong performance, with GMV reaching 480 million yuan in the first half of 2025, nearing the total for the entire year of 2024 [6] - The company continues to explore new product categories, launching plush products related to popular IPs [6][7] - The strategic focus of the derivative product business is on GMV growth, with a significant increase in product output in the first half of 2025 compared to the same period in 2024 [7]

Core Viewpoint - Evergrande Securities reports that Yuewen Group (00772) is a rare leading company in the full IP industry chain, with stable online reading business and continuous IP incubation [1] Group 1: Comic Industry - The comic industry is experiencing significant growth, with supply increasing at a compound annual growth rate of 83% in H1 2025, outputting over 3,000 works and a revenue scale that has increased 12 times [1] - The market size is expected to exceed 20 billion yuan, with the number of related enterprises expanding exponentially, projected to surpass tens of thousands [1] - AI technology is enhancing production capacity, reducing the production cycle of dynamic comics from 90 days to 10-13 days, a reduction of nearly 90%, with costs controlled between 100,000 to 300,000 yuan per work [1] Group 2: Yuewen's Strategic Initiatives - In 2025, Yuewen announced an upgrade to its "Creative Partner Program," entering the comic industry with four major initiatives: opening access to 100,000 premium IPs, establishing a 100 million yuan creative fund, launching AIGC tools to improve adaptation efficiency, and building a full-chain support system [1] - As of October 2025, Yuewen has 30 comic works with view counts exceeding 10 million, with several works surpassing 100 million views [1] - The partnership with Soy Sauce Animation aims to produce at least 400 comic works annually over the next three years, with no less than 200 adaptations from Yuewen's IP [1] Group 3: Derivative Products and New Media - In H1 2025, Yuewen's derivative product GMV increased to 480 million yuan, nearing the total of 500 million yuan for the entire year of 2024 [2] - Key IPs such as "Full-Time Master" and "Mystery Lord" are performing well, with new product categories being explored, including plush toys [2] - New media projects from Xinli, including "Drug Storm" and upcoming series like "Young and Promising," are expected to contribute positively to the company's performance [2]