Core Insights - The forum highlighted the innovative development of micro-short dramas, with significant attention on the latest operational data and the upgraded "Partner Plan" by the company [1][6]. User Engagement and Content Strategy - The platform, Hippo Theater, has over 60 million monthly active users, with daily short drama viewing time exceeding 15 million hours [2]. - The user demographic is becoming younger and more urban, with 14.3% of viewers aged 18-29, indicating a dual engine of mature deep users and young interest groups [2]. - The platform boasts over 10,000 quality short drama works across more than 100 genres, appealing to diverse audience preferences, including popular themes like urban fantasy and historical romance [2]. Factors for Success in Content Creation - The company identified three key factors for producing hit dramas: 1. The demographic difference between free and paid short drama audiences, emphasizing the importance of content that resonates with younger, urban viewers [3]. 2. The "Golden 10s Rule," where the completion rate of the first 10 seconds significantly impacts subsequent viewership [3]. 3. Stable episode completion rates for quality dramas, contrasting with the reliance on plot points in paid dramas [3]. Successful Content Releases - In the first half of 2025, Hippo Theater released several hit dramas, achieving impressive viewership numbers, with non-premiere dramas also generating significant views [5]. Upgraded Partnership Initiatives - The "Partner Plan 2.0" includes three major upgrades: enhanced revenue sharing for completed dramas, support for short drama creation, and joint investment in short dramas [6][10]. - The plan offers guaranteed incentives for specific hit genres and increased revenue sharing based on viewership performance [7][10]. Innovation in Content Formats - The company is expanding beyond traditional live-action short dramas to include animated and variety content, aiming to attract younger audiences [11]. - Hippo Theater has already launched several animated dramas and plans to develop more, while also creating micro-variety shows to innovate content offerings [11]. Industry Response - Industry professionals express strong support for Hippo Theater's initiatives, recognizing its leadership role in the free short drama sector and its potential to redefine industry boundaries through innovation and collaboration [12].