四川在线记者 张立峰 "康定第二届冰雪·暖阳·温泉嘉年华"来了。1月14日，记者从甘孜州康定市文旅部门获悉，本届嘉年华将于1月23日在康定市木格措景区启幕，以"冬游康定， 闪亮情城"为主题，邀请游客共赴一场浪漫、精彩的冬日之约。 这是泸定至石棉高速公路泸定段通年后，甘孜州"冰雪游"热潮中添上的又一把"火"。 从成都出发，3.5小时直达甘孜州海螺沟景区——"朝发蓉城，午览冰川"成为现实，甘孜州推动冰雪消费扩容提质正当其时。甘孜州如何立足"快进"优势， 打造出更多"慢游"产品，让冰雪流量变为消费留量和经济增量？ "快"与"慢"协调 营造多元体验，留住更多客人 优化产品矩阵，打造产业引擎 在炉霍县泥巴乡四季村，一个总投资1050万元的温泉酒店项目正加速推进，预计今年建成投用。"四季村拥有优质温泉资源，此前因资金、技术与运营模式 的限制，未能将其转化为经济优势。"炉霍县文化广播电视和旅游局相关负责人表示，当地将着力把这个温泉酒店项目打造为吸引游客、促农增收的"产业引 擎"。 海螺沟景区是甘孜州的国家5A级旅游景区之一，也是游客赴甘孜州旅游的重要打卡地。不过，因为景区游玩体验比较单一，以往游客到海螺沟旅游，往往 是直达 ...

近年来，在扩大免签范围、优化离境退税等政策带动下，"中国游""中国购"热度持续攀升，中国游正在 成为全球的新时尚。数据显示，2024年中国入境游客总花费942亿美元，但入境消费占GDP比重仅约 0.5%，远低于世界主要国家1%-3%的平均水平，增长潜力亟待释放。《中共中央关于制定国民经济和 社会发展第十五个五年规划的建议》要求"培育国际消费中心城市，拓展入境消费"。中央经济工作会 议、上海市委十二届八次全会在部署2026年经济工作时，都把扩大内需、提振消费置于首位。 （来源：上观新闻） 近日上海市优化营商环境大会发布的"营商环境2026年版"也提出了促进首发进口品消费便利化举措。因 此，面对新一轮全球城市竞争的新态势，打造国际一流营商环境，最大程度提升对国际游客的吸引力， 提升外籍人员在沪工作生活消费便利度，理应成为上海提振消费、扩大内需，做大做强"中国游第一 城"的战略选择。 当前，上海的"中国游第一城"态势基本形成，但与世界顶尖旅游目的地城市相比，还存在显著差距。数 据表明，2024年上海接待入境游客超670万人次，同比增长84%，其中入境过夜游客达605.79万人次， 同比增长83.8%，国际旅游收入1 ...

Core Insights - The article discusses emerging trends in cultural and tourism consumption in 2025, highlighting the integration of sports events, concerts, and exhibitions with tourism to enhance visitor experiences and economic benefits. Group 1: Sports Events and Tourism - The "Su Super" football league attracted over 2.43 million spectators during its season, demonstrating a successful integration of sports and tourism [1][2] - On match days, A-level tourist attractions in host cities received 25.12 million visitors, a 17.38% increase year-on-year, with 14.40 million being from outside the province, marking a 23.22% growth [2] - The league also generated 14.57 billion yuan in cross-regional tourism spending, reflecting a 27.10% increase [2][4] Group 2: Concerts and Cultural Events - Large concerts in Hangzhou drew 850,000 attendees and generated 767.5 million yuan in ticket sales, leading to over 4.5 billion yuan in related tourism consumption [5] - In Nanning, concerts contributed over 3 billion yuan to the local economy, while Haikou hosted 22 concerts, attracting 441,100 attendees and generating 2.16 billion yuan [5] - The trend of "ticket root economy" indicates a shift towards more diverse consumer participation in cultural events, driving tourism and related sectors [5] Group 3: Cultural Exhibitions and Tourism - The popularity of exhibitions remains high, with the Shanghai Museum's "Pyramid Peak: Ancient Egyptian Civilization" exhibition attracting over 2.77 million visitors and generating 760 million yuan, contributing to over 35 billion yuan in city-wide consumption [8] - Special exhibitions like "Encounter Dunhuang in Liaoning" and immersive experiences have seen significant visitor increases, with the Liaoning Museum recording 972,000 visitors in July and August, a 21.7% year-on-year rise [9] Group 4: Rural Tourism Development - Rural tourism is thriving, with 24.88 million visitors and 9.24 billion yuan in revenue in the first half of the year, reflecting a 7.9% and 8.6% increase respectively [12] - The recognition of rural tourism by the UN and the establishment of 19 "Best Tourism Villages" in China highlight the sector's growth and quality improvement [11][14] - The integration of local culture, cuisine, and creative experiences in rural tourism is enhancing visitor engagement and economic benefits [12][14] Group 5: Service Upgrades in Tourism - Enhanced customer service is becoming a key focus in the tourism industry, with destinations adopting more personalized and thoughtful approaches to visitor experiences [15][17] - Initiatives such as improved public transport, multilingual services, and upgraded facilities are being implemented to meet diverse tourist needs [15][17] - The emphasis on quality service reflects a shift from one-time transactions to building long-term customer relationships in the tourism sector [15][17]

Group 1 - The winter tourism market is experiencing growth, prompting various regions to innovate service models and optimize tourism supply to meet traveler demands [1] - The railway department has launched theme-based travel tickets in multiple regions, including Hainan, Hunan, Shandong, and the Yangtze River Delta, promoting flexible travel options for tourists [3] - The "Hainan Island Tour" ticket covers 26 stations along the Hainan Ring High-Speed Railway, connecting popular attractions like Qilou Old Street and Yalong Bay [3] Group 2 - New travel products such as "Charming Xiangxi Free Travel" have been introduced, integrating cultural, natural, and folk experiences with added stations like Shaoshan South and Huaihua South [3] - The Yangtze River Delta has launched three travel products, including "Enjoying the Shanghai-Nanjing-Hangzhou," covering five high-speed rail lines [3] - The travel tickets allow for multiple segments of travel with a validity of 15 days, enabling tourists to plan their itineraries flexibly without the hassle of purchasing multiple tickets [3] Group 3 - In Suzhou, a new waterway route connects scenic spots like Xishan Island, offering tourists boat tours and local market experiences [5] - The "Starlight Yanzhao" intercity tourist train has been put into operation in Hebei, enhancing connectivity between major transport hubs and Zhangjiakou Chongli for winter sports [5] - Direct buses for ice and snow tourism have been launched, improving travel experiences for visitors [5] Group 4 - Tourist services at various scenic spots are being upgraded for better convenience and precision, with a focus on enhancing the overall visitor experience [6] - In Heilongjiang, the upgrade of the interconnected project covering Yabuli Mountain has been completed, featuring over 50 ski trails of varying difficulty and more than 30 lifts and magic carpets [6] - The upgrades allow tourists to access all three mountains with a single ticket, streamlining the skiing experience [6]