财神爷算是全国人民都爱的「老登」。 不光是正月初五迎财神，热衷于「花小钱」求好运的人们，上班戴转运手串，工位放招财猫摆件，摸鱼时拿起贴着金符的手机，看主播跳《八方来财》 DJ舞，顺带在评论区里「接好运」。 资本也在刻意迎合这一倾向，眼看财神殿香火不断，干脆将其「搬」进商场：弱化信仰成分、强化打卡属性，供消费者随意闲逛和拍照进而出售文创产 品，正成为一门新的生意。 今年以来，许多购物中心都出现了这样的祈福文创店。在几十至数百平方米的「人造许愿池」边，人们不用踏进庙宇，便可来一场积极的心理暗示，一段 不那么昂贵的快乐消费。 「财神殿」被玩成了「迪士尼乐园」。 01 各路「财神」进商场 12月的一个工作日中午，从成都到北京办事的王泽一阵恍惚。 他从王府井站E1口出了地铁，随即推门进入王府井喜悦。原本上楼找餐厅的他，却被三楼一片金光截胡——里面的财神像正笑着冲他招手。 ▲摄/刘诗雨 他眼前一亮，心里嘀咕：逛商场还能撞到财神，这不发财都不行了。 店内金碧辉煌，中央「财神办事处」的匾额下，一尊怀抱金元宝的财神笑面相迎，下方功德盆里散落着「上供」的纸币，各路财神小像在四周做陪。金叶 祈福带掩映间，一步一景，左侧武财神手捧聚 ...

Core Viewpoint - The popularity of Chinese "ghost money" has surged internationally, particularly in Western markets, where it has been rebranded as "Ancestor money" and has become a trending product [1][7]. Group 1: Market Trends - A young woman in Paris gained significant attention by selling ghost money during Halloween, marking the beginning of a profitable venture [3]. - The concept of ghost money, traditionally used in China for burning as a tribute to ancestors, has intrigued foreign consumers, leading to a viral trend on social media platforms [5][11]. - The price of ghost money on international platforms like Amazon can reach $7.20 per bundle, compared to only $0.50 to $2 in China, indicating a price increase of 32 to 65 times [11]. Group 2: Cultural Adaptation - Foreign consumers have adopted unique practices around ghost money, such as burning it indoors in unconventional ways, which differs from traditional Chinese customs [14]. - The act of burning ghost money has been integrated into New Year celebrations by some foreigners, who believe it can express condolences and enhance fortune [16]. - Influencers have emerged to demonstrate the "proper" way to burn ghost money, showcasing a cultural exchange that has surprised many in China [18]. Group 3: Consumer Reactions - The actions of foreign consumers burning ghost money have sparked discussions and humorous reactions among Chinese netizens, with some expressing disbelief at the trend [20][22]. - Comments from netizens highlight the absurdity of ghost money's international acceptance, with jokes about currency fluctuations and the concept of a "Heavenly Bank" unifying global currency [24][26]. - Despite the initial success of ghost money in foreign markets, some believe that the opportunity for profit may have diminished as the market becomes saturated [26][28].