Core Viewpoint - The popularity of Chinese "ghost money" has surged internationally, particularly in Western markets, where it has been rebranded as "Ancestor money" and has become a trending product [1][7]. Group 1: Market Trends - A young woman in Paris gained significant attention by selling ghost money during Halloween, marking the beginning of a profitable venture [3]. - The concept of ghost money, traditionally used in China for burning as a tribute to ancestors, has intrigued foreign consumers, leading to a viral trend on social media platforms [5][11]. - The price of ghost money on international platforms like Amazon can reach $7.20 per bundle, compared to only $0.50 to $2 in China, indicating a price increase of 32 to 65 times [11]. Group 2: Cultural Adaptation - Foreign consumers have adopted unique practices around ghost money, such as burning it indoors in unconventional ways, which differs from traditional Chinese customs [14]. - The act of burning ghost money has been integrated into New Year celebrations by some foreigners, who believe it can express condolences and enhance fortune [16]. - Influencers have emerged to demonstrate the "proper" way to burn ghost money, showcasing a cultural exchange that has surprised many in China [18]. Group 3: Consumer Reactions - The actions of foreign consumers burning ghost money have sparked discussions and humorous reactions among Chinese netizens, with some expressing disbelief at the trend [20][22]. - Comments from netizens highlight the absurdity of ghost money's international acceptance, with jokes about currency fluctuations and the concept of a "Heavenly Bank" unifying global currency [24][26]. - Despite the initial success of ghost money in foreign markets, some believe that the opportunity for profit may have diminished as the market becomes saturated [26][28].