金星啤酒，这家成立于1982年的河南啤酒品牌，凭借中式精酿系列成功实现了品牌年轻化转型，一系列产品带动金星啤酒整体毛利率大幅提升。截至2025 年6月，其中式精酿产品线已扩展至12个SKU，累计产销突破10万吨。 在传统啤酒市场已经进入存量竞争时代的背景下，金星中式精酿的异军突起究竟是如何做到的？这个传统区域啤酒品牌的逆袭之路又为整个行业提供了哪 些转型升级的新思路？ 行业变局下的破茧重生 中国啤酒行业正在经历前所未有的转型阵痛。 2024年8月3日，一个普通的周六上午，金星啤酒的官方抖音直播间里，品牌推广总监王文艺正在推介一款名为"金星信阳毛尖中式精酿"（原名）的新产 品。没有明星代言，没有铺天盖地的广告，这款啤酒新秀却在上市首日三次补货仍被抢购一空。在随后的180天内创下销售60万单的纪录。 一个看似偶然的爆款现象，实则折射出中国啤酒行业正在经历的一场深刻变革。 正是在这样的背景下，金星啤酒找到了破局的关键——中式精酿。 与传统啤酒不同，中式精酿抓住了两个核心消费趋势：文化认同与体验消费。《2025年酒类行业发展趋势分析报告》指出，品牌方通过艺术化包装设计， 植入文化符号，可借文化势能，引发目标客群情感共 ...

Summary of Key Points Core Viewpoint - The Jiangxi Jingdezhen Market Supervision Administration has released the food safety supervision and sampling inspection information for the second period of 2025, indicating that out of 190 samples tested, 183 were qualified and 7 were unqualified. Group 1: Inspection Results - A total of 190 samples were inspected, with 183 passing and 7 failing the safety standards [1][2] - The inspection covered various food products, including beers, teas, and packaged foods, with most samples receiving a "qualified" report [2][3] Group 2: Specific Products - Qualified products included "Wei Di Original Lager Beer" from Shandong Oasis Brewery and "Jin Xing Jasmine Tea" from Zhengzhou Jin Xing Brewery, among others [2][3] - Unqualified products included "Yellow Eel" and "Small Chili Pepper," which did not meet safety standards [3][4] Group 3: Compliance and Regulations - The inspections were conducted in accordance with the Food Safety Law of the People's Republic of China and its implementation regulations [1][2] - The results are part of ongoing efforts to ensure food safety and compliance within the market [1][2]