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成都祠堂街非遗市集开市!“成都礼物”点亮双节文旅消费
Sou Hu Cai Jing· 2025-10-02 02:36
Core Insights - The Chengdu Gift market, which integrates intangible cultural heritage displays and cultural creative consumption, opened on October 1, attracting both locals and tourists [1][3] - The market showcases a variety of representative products under the "Chengdu Gift" brand, highlighting the innovative blend of traditional craftsmanship and modern aesthetics [3] Product Matrix - The "Chengdu Gift" initiative has developed a diverse product matrix, featuring 223 selected items across six categories, including cultural heritage, fashion, technology, trendy toys, and local specialties [3] - Notable products include jewelry inspired by the ancient Jinsha culture and modern lifestyle items like panda-themed toys and cultural derivatives [3] Market Presence - The "Chengdu Gift" initiative has established a multi-dimensional network of "temporary experience + permanent consumption" through 22 offline stores in popular tourist areas and cultural venues [3] - The combination of temporary markets and permanent stores caters to both short-term tourist experiences and daily cultural consumption needs for residents [3]