金沙古蜀文明
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推动四川文化出海 让巴风蜀韵闪耀世界
Xin Lang Cai Jing· 2026-02-05 19:12
Core Insights - The provincial government aims to accelerate the development of the cultural and tourism industry as a pillar industry, focusing on enhancing the cultural identity of Sichuan and promoting its unique cultural resources globally [2] Group 1: Cultural Export Strategy - The representative emphasizes the need for Sichuan to leverage its rich cultural heritage, including Sanxingdui, Jinsha, Three Kingdoms culture, and the ecological culture of giant pandas, to create a strong cultural narrative for international outreach [2][3] - A proposal is made to establish a specialized action plan that prioritizes the international development of cultural IP clusters, setting specific targets for product quantity, market coverage, and trade growth [3] Group 2: Brand Development - The concept of "brand symbiosis" is introduced to integrate original art into the promotion of "Tianfu tourism brands" and "Sichuan brands," enhancing the value of both "Sichuan manufacturing" and "Sichuan creation" [3] - To encourage content creation, the establishment of an "Overseas Original Art Creation Fund" is suggested, focusing on themes like "Regenerative Art" and "Sichuan Expression" to inspire targeted artistic output, particularly from young artists [3] Group 3: Non-Material Cultural Heritage (NMCH) Initiatives - The need to shift Sichuan's NMCH from passive display to active operation is highlighted, proposing the creation of a professional and international NMCH IP authorization and exhibition platform [4] - A "Sichuan NMCH International IP Operation Center" is proposed to facilitate a one-stop global authorization and exhibition platform, aiming to transition from fragmented to branded cultural exports [4] - The initiative aims to enhance the international presence of Sichuan's NMCH, contributing to the preservation of traditional culture while promoting cultural trade [4]