省人大代表杨丽： 推动四川IP出海 在过往的调研中，杨丽注意到，四川原创艺术出海当前面临着一些困境，比如，丰富的文化资源没能有 效转化为兼具四川基因与国际语境的出海精品。 如何打造更多四川文化名片？杨丽建议可以制定专项行动计划，明确将三星堆、金沙古蜀文明、大熊猫 生态文化、三国文化、彝族藏族等多民族非遗、川菜川茶生活美学等IP集群，作为国际化开发的优先方 向，设定具体的出海产品数量、市场覆盖率和贸易增长目标。 "让承载着巴风蜀韵的原创艺术，真正成为一张张闪耀世界的四川新名片。"杨丽表示，一张闪耀的新名 片，可以通过"品牌共生"工程来打造，将原创艺术全面嵌入"天府旅游名牌"和"川字号"品牌推广体系， 让"四川制造"与"四川创造"同台亮相，提升品牌附加值。 省人大代表杨丽 "我注意到，省政府工作报告中特别提到，要加快把文旅产业打造成支柱产业、民生产业、幸福产 业。"2月3日，省十四届人大五次会议在成都开幕，作为一名文旅行业从业者，省人大代表，天艺·浓园 艺术博览园创始人、董事长杨丽十分振奋。 今年，她带来的建议主要围绕四川文化如何出海展开。在她看来，四川有着深厚的文化底蕴，可依托三 星堆、金沙古蜀文明、三国文化、 ...

Group 1 - The "2025 IPX World Cultural Tourism Flow Conference" was held in Shenzhen, featuring over 1,000 popular IPs and 380 participating companies from 21 countries and regions, with an exhibition area of 15,000 square meters [1] - The event is expected to attract over 35,000 professional visitors, showcasing the global trend of deep integration between IP licensing, creative design, and the cultural tourism industry [1] - The main forum focused on "Intelligent Observation of the World: New Chapter in Cultural Tourism," with experts discussing how cultural IP can reshape urban dialogue through technology [2] Group 2 - The conference included the 12th Shenzhen International IP Licensing Industry Expo and the 3rd Shenzhen International Cultural and Creative Exhibition & Trendy Toy Exhibition, featuring over 30,000 exhibits across the entire industry chain [2] - Topics covered included IP licensing, cultural derivatives, intangible cultural heritage activation, digital cultural tourism, and trendy art, creating a cross-industry aggregation effect [2] - Representatives from various companies discussed the digital transformation of cultural tourism and emerging sectors like low-altitude cultural tourism [2]