本报讯（四川日报全媒体记者 程文雯）2月10日，四川省第三届川剧汇演汇报演出暨2026新春戏 曲晚会在成都举行。 四川省川剧汇演已连续举办三届，共创排推出37部大幕戏、34部折子戏，名家名角汇聚、新秀争 芳斗艳，超8500万人次线上线下观演，引领带动川剧人才青蓝相继、川剧院团焕发生机，成为巴 蜀文化的一张靓丽名片。本届川剧汇演于去年8月拉开大幕，集中展演15部大幕戏和13部折子戏， 同步实施"名师高徒"青年演员成长计划，配套举办"北京展演周""跟着川剧游四川"等系列活动， 让川剧之韵、巴蜀之美破圈出彩。展演通过人民网、央视频、新华网等媒体直播，线上线下累计 观看量超4000万。 省委常委、宣传部部长郑莉，副省长胡云，省高级人民法院党组书记、院长陈志君出席活动。 当晚，成都市东安湖大剧院锣鼓铿锵、戏韵飞扬。百余位青年新生代川剧演员共唱《百花争 妍》，拉开晚会序幕。川剧经典剧目荟萃《梦回·华章》、第十八届文华奖获奖剧目《梦回东坡》 选段、少儿川剧《人间好》、川剧武戏新编《白蛇情·破禅关》、变脸舞蹈《风华鉴》、原创讲述 《新声》、跨界融合戏歌《四海同歌》等节目精彩纷呈，展现出新时代川剧薪火相传、蓬勃发展 的生机活力 ...

此次远赴塞尔维亚尼什国家剧院和北马其顿比托拉国家剧院举办的2026文化中国·锦绣四川迎新春文艺 晚会，便是一场川剧艺术的盛宴。变脸街舞《古蜀天边行》的跨界融合、《一抹天香》的东方之美、舞 蹈《锦鲤》的灵动意象、《古彩戏法》的绚丽奇幻，以及《金猴迎春》《骧》等精彩作品，全方位展现 巴蜀文化的多元魅力与深厚底蕴。 《古蜀天边行》剧照。四川省川剧院 供图 《古蜀天边行》总导演白中华受访者供图 塞尔维亚一条繁华步行街上，铿锵旋律骤然划破人潮喧嚣，来往行人纷纷驻足凝神。舞台上，演员转 身、回眸、扬手间，一张张脸谱倏忽而变，色彩流转、图案更迭，奇幻莫测的绝技引得现场观众惊叹 声、掌声此起彼伏。 这一幕，正是近日"2026文化中国·锦绣四川"迎新春文艺晚会海外快闪活动的生动场景——四川省川剧 院与成都艺术职业大学的演员们踏上海外征程，让川剧这一巴蜀文化的璀璨明珠，闪耀巴尔干半岛。 川剧，作为国家级非物质文化遗产，承载着巴蜀文化的精髓与风骨。方寸舞台间，变脸吐火的奇绝、水 袖轻扬的温婉、唱念做打的铿锵，不仅勾勒出川剧的瑰丽身姿，更架起了一座连接中国与世界的文化桥 梁。如今，当这一古老的艺术瑰宝再次亮相于世界舞台，又将焕发怎样 ...

省人大代表杨丽： 推动四川IP出海 在过往的调研中，杨丽注意到，四川原创艺术出海当前面临着一些困境，比如，丰富的文化资源没能有 效转化为兼具四川基因与国际语境的出海精品。 如何打造更多四川文化名片？杨丽建议可以制定专项行动计划，明确将三星堆、金沙古蜀文明、大熊猫 生态文化、三国文化、彝族藏族等多民族非遗、川菜川茶生活美学等IP集群，作为国际化开发的优先方 向，设定具体的出海产品数量、市场覆盖率和贸易增长目标。 "让承载着巴风蜀韵的原创艺术，真正成为一张张闪耀世界的四川新名片。"杨丽表示，一张闪耀的新名 片，可以通过"品牌共生"工程来打造，将原创艺术全面嵌入"天府旅游名牌"和"川字号"品牌推广体系， 让"四川制造"与"四川创造"同台亮相，提升品牌附加值。 省人大代表杨丽 "我注意到，省政府工作报告中特别提到，要加快把文旅产业打造成支柱产业、民生产业、幸福产 业。"2月3日，省十四届人大五次会议在成都开幕，作为一名文旅行业从业者，省人大代表，天艺·浓园 艺术博览园创始人、董事长杨丽十分振奋。 今年，她带来的建议主要围绕四川文化如何出海展开。在她看来，四川有着深厚的文化底蕴，可依托三 星堆、金沙古蜀文明、三国文化、 ...

Group 1 - The core viewpoint of the article highlights the efforts of Sichuan Province in promoting the inheritance and development of Sichuan opera through various initiatives, including the establishment of a literature database and support for classic and new productions [3][5][7] - The third Sichuan opera performance achieved 38 concentrated performances, with the "Beijing Exhibition Week" receiving widespread acclaim from both industry professionals and audiences, resulting in over 20 million online exposures [3][5] - The event showcased four major Sichuan opera productions, including "Face Changing" and "The Legend of the White Snake," emphasizing the artistic charm of Sichuan opera [5] Group 2 - Experts suggested enhancing scriptwriting training with a focus on Sichuan opera characteristics and supporting small theater script creation to further develop the art form [5] - The Sichuan Provincial Government plans to implement strategic work deployments across nine areas, including cultural confidence, policy optimization, talent cultivation, and promotion of Sichuan opera [7] - The collaboration between schools and troupes is deemed essential for the development of the art form, with contributions from educational institutions in talent cultivation and repertoire construction [5][7]

Group 1 - The national performance market is experiencing a surge at the end of the year, offering audiences a series of artistic and culturally rich visual and auditory feasts [1] - The Sichuan Province's third Sichuan Opera performance "Beijing Exhibition Week" will be held from December 23 to 28 at the Mei Lanfang Grand Theatre in Beijing, featuring four major operas and a special performance showcasing unique skills such as face-changing and fire-spitting [3] - The Beijing National Orchestra's "Chinese Seasons" concert series recently took place at the National Grand Theatre, presenting a diverse array of ethnic music that highlights the beauty of national music [5] Group 2 - A cultural and artistic exchange event was held in Hami, Xinjiang, featuring performances that included songs, dances, instruments, and dramas, aimed at honoring the dedicated staff in the border areas [6][9] - The 15th National Dance Exhibition in Wuxi, Jiangsu, attracted dance enthusiasts, showcasing 10 outstanding dance dramas and 51 dance programs from 31 recommended units, with the original work "Yimeng Moment" revitalizing the spirit of Yimeng on stage [13]

Core Viewpoint - Sichuan is actively promoting the deep integration of culture and tourism, aiming to establish the cultural tourism industry as a pillar of the economy and enhance the quality of life for its residents [1][6][13] Group 1: Cultural Heritage and Innovation - Sichuan is implementing annual actions to protect and innovate the Ba-Shu culture, focusing on the preservation of ancient Shu civilization and the promotion of intangible cultural heritage [2][6] - New archaeological discoveries, such as the Baodun Ancient City site, are attracting global attention and showcasing the region's rich cultural symbols [2][6] - Contemporary cultural expressions, including traditional crafts and performances, are being integrated into daily life, enhancing community engagement [2][3] Group 2: Tourism Development - Sichuan is enhancing its "Jinxiutianfu·Anyi Sichuan" tourism brand, promoting all-around tourism that connects natural landscapes with urban experiences [4][5] - Various festivals and events are being organized to boost tourism, with over 3,000 cultural tourism activities held in the first half of 2025, attracting more than 40 million attendees and generating over 10 billion yuan in tourism consumption [5][9] Group 3: Economic Impact - The cultural tourism industry in Sichuan is entering a new phase of "strong chain and quality improvement," with significant policy support aimed at fostering market growth [6][7] - In the first half of 2025, Sichuan's cultural enterprises reported total assets exceeding 1 trillion yuan, with revenues of 279.07 billion yuan, reflecting an 8.2% year-on-year growth [6][9] Group 4: Infrastructure and Connectivity - Sichuan is advancing the integration of transportation and tourism, with major projects like the Jiuzhaigou and Emei Mountain tourism areas being developed to enhance accessibility [7][8] - The completion of the Jiuzhai-Mianyang Expressway and the construction of scenic highways are part of efforts to create a comprehensive tourism network [7][8] Group 5: Community Engagement and Accessibility - Cultural activities are being brought into communities, schools, and rural areas, engaging over 11 million people and making cultural experiences more accessible [12][13] - Initiatives such as discount vouchers and cultural tourism packages are designed to encourage participation and make tourism affordable for residents [12][13]

Group 1: Travel Trends - The total cross-regional movement of people during the 2025 National Day and Mid-Autumn Festival holiday is projected to reach 2.433 billion, with an average of 304 million per day, marking a 6.3% year-on-year increase compared to 2024, setting a historical record [1] - Domestic travel during the 8-day holiday reached 888 million trips, an increase of 123 million trips compared to the 7-day holiday in 2024, with total spending amounting to 809 billion yuan, up by 108.2 billion yuan [1] - Tourists are increasingly exploring more diverse destinations, with travel interest shifting from classic to niche locations, as evidenced by significant growth in orders from third-tier cities and smaller cities in East Asia, Southeast Asia, and Europe [1] Group 2: Consumer Behavior - The average booking volume for transportation and accommodation increased by 5% and 4.6% respectively, while the average spending per trip rose by 14.6% during the holiday [2] - Popular domestic travel cities included Shanghai, Beijing, and Guangzhou, while international destinations favored by travelers included Japan, Hong Kong, and Thailand [2] - The rise of local food experiences has become a key aspect of deep tourism, with a 50% increase in tourists engaging in extended stays for immersive experiences compared to 2024 [3] Group 3: Experience Consumption - Experience-based consumption has become mainstream, with significant growth in orders for ancient towns and cities, as well as for zoos and water parks, with increases of 299%, 196%, and 152% respectively [4] - Traditional cultural experiences, such as glassmaking and pottery, have seen substantial order growth, with increases of 270% and 206% respectively, indicating a strong interest in intangible cultural heritage [4] - The popularity of ancient-style makeup among young tourists has surged, with a 111% increase in related orders, reflecting a trend towards cultural engagement [4]

Core Insights - The "Double Festival" holiday period saw a significant increase in tourism activity across China, with a notable rise in both domestic and outbound travel orders, reflecting a shift towards deeper travel experiences and emotional value in tourism [1][2][4] Group 1: Tourism Trends - The "Double Festival" holiday highlighted a trend towards long-distance and immersive travel experiences, with domestic long-distance travel orders increasing by 3 percentage points compared to last year [1] - Outbound travel, particularly to European destinations, saw a doubling in orders, with a significant increase in demand for deep travel experiences such as chartered tours, which grew over 120% year-on-year [1][2] - Online travel platforms reported a more than 30% increase in travel orders during the 8-day holiday, with small group tours to regions like Xinjiang, Inner Mongolia, Sichuan, and Yunnan becoming particularly popular [2] Group 2: Experience-Based Consumption - Experience-based tourism, including intangible cultural heritage (ICH) activities and culinary tourism, continued to thrive, with significant increases in participation and spending [3][4] - The "must-eat list" on Meituan saw a nearly twofold increase in traffic, with small restaurants experiencing a 125% increase in traffic and a 178% increase in orders [3] - The popularity of traditional crafts and performances surged, with orders for pottery and glass-making experiences increasing by 270% and 206% respectively, indicating a strong consumer interest in hands-on cultural experiences [3] Group 3: Changing Consumer Behavior - The evolving understanding of travel significance among Chinese tourists is reflected in their choices, moving from popular attractions to niche experiences, and from sightseeing to immersive activities [4] - Tourists are increasingly willing to pay for emotional and experiential value, indicating a shift in consumer behavior towards valuing unique and meaningful travel experiences [4]

Core Insights - Douyin's life service platform reported a surge in consumer spending during the National Day and Mid-Autumn Festival holiday from October 1 to October 7, with significant growth in various categories such as dining, accommodation, beauty, and fashion [1][7] Consumer Spending Trends - The platform's group buying sales data indicated that Chengdu ranked among the top ten cities in terms of consumer spending power, with a 63% increase in orders related to Sichuan opera during the holiday [1][3] - Nearby vacation spots gained popularity, with group buying sales for fishing increasing by 142%, camping by 69%, and agritourism by 63% [3][6] - Experience-based consumption became mainstream, with orders for ancient towns and cities rising by 299%, and zoo and water park orders increasing by 196% and 152%, respectively [6] Category-Specific Growth - Dining and accommodation saw substantial growth, with local cuisine group buying sales up by 76%, autumn beverages by 57%, and accommodation by 50% [7] - Beauty and personal care products experienced a remarkable 213% increase in group buying sales, while fashion items rose by 204% [7][10] - Pet grooming services also saw a significant increase of 152%, alongside car wash and gas station sales growing by 110% and 43%, respectively [7] Cultural and Experiential Consumption - Non-heritage related experience consumption remained popular, with orders for traditional performances like storytelling increasing by 150%, and orders for lantern festivals and Sichuan opera rising by 88% and 63% [6] - Family dining experiences surged, with group buying sales for family meals increasing by 99% and group meals by 51% [9]

Core Viewpoint - The implementation of the Sichuan and Chongqing Sichuan Opera Protection and Inheritance Regulations has achieved certain results in collaborative protection and inheritance over the past year, with a focus on developing a cultural brand and enhancing talent training in the region [1] Group 1: Achievements and Collaborations - The Sichuan and Chongqing Sichuan Opera Protection and Inheritance Regulations have been in effect since September 1, 2024, leading to collaborative efforts in the protection and inheritance of Sichuan opera [1] - Representatives from various districts in Chongqing and Sichuan shared their experiences in collaborative inheritance during a work symposium held in Dazhou [1] Group 2: Future Plans and Initiatives - A joint vision titled "Revitalization of the Baqu River Sichuan Opera Art" was established, which includes plans to annually co-produce 1 to 2 high-quality performances reflecting local history and culture [1] - There are plans to establish specialized training programs for Sichuan opera and to regularly hold professional training and skill exchange activities to enhance talent quality [1] - The initiative aims to create a unified cultural brand for "Baqu River Sichuan Opera" and implement a consistent brand promotion strategy [1] - Regular artistic exchange performances and symposiums will be held to promote Sichuan opera as a form of popular culture, expanding its reach into schools, communities, and tourist attractions [1]