Core Insights - The article highlights the rise of immersive experience consumption in Jiangsu, showcasing how technology and creativity are reshaping urban spaces and consumer behavior [1] Group 1: Immersive Experiences in Urban Spaces - A 7-meter tall Mickey Mouse figure named "WISHER" has been installed in Nanjing's JLC Jinling Central Plaza, transforming the area into a vibrant "city wishing pool" [2] - The collaboration between the潮玩 brand URDU and Disney has created an interactive atmosphere, encouraging visitors to engage with the installation and share their experiences on social media [2][4] - The URDU pop-up store features exclusive products that have quickly sold out, indicating strong demand among consumers [4] Group 2: Technological Integration in Tourism - Concurrently, the Lianyungang Lian Island scenic area launched a large-scale VR project titled "Dragon Ball Legend," allowing visitors to immerse themselves in a fantastical world [8] - This VR experience is designed to integrate local culture into the technology, enhancing visitor engagement and understanding of the region's stories [10] - Feedback from local businesses suggests that visitors who engage with the VR experience are more likely to spend on food and souvenirs, indicating a positive impact on secondary consumption [13] Group 3: Transformation of Consumer Behavior - Both Nanjing and Lianyungang are embracing the theme of immersive experiences, with Nanjing's JLC creating a "trendy vacation highway" that connects various high-end stores [12] - The shift from merely selling products to selling stories reflects a broader trend in urban spaces becoming "dream factories" [14] - The blending of technology and culture is significantly altering consumer habits, with younger generations seeking emotional value in their shopping and travel experiences [14]