Core Viewpoint - The launch event for Yihai Kerry's new product, "Chuyun Guxiang" rapeseed oil, emphasizes the connection between traditional Hubei cuisine and high-quality cooking oil, aiming to enhance the culinary experience for local consumers [1][3]. Group 1: Product Launch and Features - Yihai Kerry's "Chuyun Guxiang" rapeseed oil is tailored specifically for Hubei consumers, utilizing high-quality rapeseed and traditional small-scale pressing techniques to preserve flavor and nutritional value [3][5]. - The product aims to evoke nostalgic flavors associated with Hubei's culinary heritage, as demonstrated by a cooking demonstration featuring traditional dishes [3][10]. Group 2: Strategic Partnerships and Marketing - The launch event was held in collaboration with Yasi Supermarket, marking a strategic partnership to enhance distribution and sales channels for the new product across Hubei [5][7]. - Yihai Kerry plans to conduct promotional activities in seven cities, including Wuhan and Yichang, utilizing various marketing strategies such as tastings and giveaways to increase product visibility [7][8]. Group 3: Quality Assurance - The production facility, Yihai Kerry (Wuhan) Grain and Oil Industrial Co., has achieved multiple quality management certifications, ensuring high standards for the "Chuyun Guxiang" rapeseed oil [5].