8月1日，益海嘉里金龙鱼外婆乡小榨楚韵古香菜籽油新品上市发布会暨湖北经视专项启动仪式在雅斯超市宜昌东山店盛大开启。"楚菜之魂 真蛮好七"此次金龙鱼携手雅斯超市，为湖北人民带来 立足高端品质，外婆乡小榨菜籽油始终严苛把控品质关，生产工厂益海嘉里（武汉）粮油工业有限公司通过了ISO9001质量管理体系、FSSC22000管理体系等多体系认证，为老百姓的一日三餐 03.七城联动，金龙鱼外婆乡小榨菜籽油要让湖北家家户户"香起来" 活动当天，外婆乡小榨菜籽油特别邀请雅斯超市共同见证楚韵古香系列产品上市，并与其达成战略合作。打通雅斯超市全渠道销售链路，补强外婆乡小榨菜籽油湖北区域的销售业务合作，激发消 据悉，除了本次在宜昌的新品发布会，金龙鱼还将继续携手雅斯超市，规划在武汉、襄阳、宜昌、荆州、恩施、黄石、潜江七城联动，以闻香、试吃、游戏、赠礼、折让等多种形式，让更多的湖 同时，金龙鱼与雅斯还将在中秋节前举办线上线下联动活动，为湖北地区的消费者拿出超过十万瓶体验产品进行免费派赠或特价秒杀；线上配合雅斯超市厂商周，聚焦"新零售平台"美团，加强品 金龙鱼外婆乡小榨菜籽油坚持选用优质油菜籽原料，传承小榨工艺精髓，控温炒籽，释放菜 ...

Core Viewpoint - The launch event of Jinlongyu's new product, "Xiaozha Chuyun Guxiang Canola Oil," aims to bring traditional and authentic canola oil products to the people of Hubei, emphasizing the connection between local cuisine and the product's unique flavor [1][4]. Group 1: Product Launch and Features - Jinlongyu's "Xiaozha Chuyun Guxiang Canola Oil" is designed specifically for Hubei consumers, combining traditional craftsmanship with patented technology to enhance the flavor of local dishes [4][6]. - The product is made from high-quality canola seeds and follows a meticulous small-batch production process to preserve its rich aroma and nutritional value [4][6]. - The oil is positioned as a nostalgic product, evoking memories of the "oil fragrance" from childhood, which resonates with local consumers [3][10]. Group 2: Marketing and Sales Strategy - The launch event was held in collaboration with Yasi Supermarket, establishing a strategic partnership to enhance sales channels and boost market presence in Hubei [6][7]. - Jinlongyu plans to conduct promotional activities across seven cities in Hubei, including Wuhan and Yichang, to engage consumers through tastings and interactive events [7][8]. - The company will also implement online and offline promotional campaigns leading up to the Mid-Autumn Festival, offering over 100,000 bottles for free sampling or at discounted prices [8][10]. Group 3: Quality Assurance and Consumer Engagement - The production facility has received multiple quality management certifications, ensuring the safety and health of the products offered to consumers [6]. - Jinlongyu emphasizes the importance of consumer feedback and oversight in the Hubei market, aiming to maintain high product quality and customer satisfaction [10].

Core Insights - The "Taste of China" initiative launched by Juyuan Star Map and Douyin E-commerce focuses on "source of original flavor" to enhance brand recognition in the food and beverage industry during the Dragon Boat Festival [1][12] Group 1: Project Highlights - Trend Leadership: Top influencers emphasize "source of original flavor" through three directions: quality ingredients, cultural outreach, and scene upgrades [3] - Authoritative Endorsement: Central media's deep involvement, including the production of brand source micro-documentaries, enhances brand quality recognition [3] - Business Empowerment: The initiative includes IP-themed live broadcasts and search betting, effectively helping merchants seize opportunities and accelerate conversion [4] Group 2: Case Studies - Shede: Cultural Source, Record-breaking Live Broadcast - Core Strategy: Focus on "the beauty of cultural origins" with the hashtag PursuingTheBeautyOfOrigins, engaging multiple influencers and inviting the president to collaborate with a national gift master [4] - Remarkable Results: The official live broadcast room set a historical record for GMV, achieving effective cultural dissemination [4] - Luzhou Laojiao: Nostalgic Resonance Driving New Growth - Core Strategy: The hashtag SpecialEdition60 inherits memories of the era, leveraging the Dragon Boat Festival's popularity for the online launch of a scarce product [7] - Remarkable Results: Significant growth in the A3 demographic, with average video exposure increasing and GMV surging over 145% [7] - Jinlongyu Waipo Village Cold-Pressed Rapeseed Oil: Freshly Pressed Seasonal, Reshaping Mindset - Core Strategy: Capturing the rapeseed harvest season with the hashtag WaipoVillageColdPressedRapeseedOil, combining source live broadcasts, influencer networks, and authoritative media endorsements [9] - Remarkable Results: Total brand exposure exceeded 53.27 million, successfully attracting over ten million new users, with target audience growth exceeding 8,814% [9] Group 3: Overall Impact - The "Taste of China" initiative effectively explores cultural, emotional, and seasonal values, combining platform resources and innovative strategies to provide a quality example of synergy between brand performance and effectiveness in the food and beverage sector [12]

Core Viewpoint - The 11th Jinlongyu Waipo Village Small-pressed Rapeseed Oil Cauliflower Festival showcased the integration of local culture, cuisine, and craftsmanship, emphasizing the brand's innovative narrative of "food + wine" to break traditional marketing barriers [1][3][7]. Group 1: Event Highlights - The festival took place in the unique setting of Huzhu Tu Autonomous County, known for its rich ethnic culture and natural beauty, featuring a theme of "Searching for the Taste of Waipo Village, Inheriting the Northwest Banquet" [1][3]. - The event included performances of traditional dances and culinary demonstrations, highlighting the local Tu culture and the use of Waipo Village small-pressed rapeseed oil in regional dishes [3][5]. Group 2: Culinary Significance - The use of Waipo Village small-pressed rapeseed oil enhances the flavors of Northwest cuisine, particularly in dishes like Huanyuan pork, which benefits from the oil's ability to bring out the aroma of spices and improve the overall taste [5][7]. - The collaboration between Waipo Village small-pressed rapeseed oil and local Qingke wine brand Tianyoude emphasizes the cultural significance of pairing food with wine in Northwest dining traditions [7][8]. Group 3: Marketing and Outreach - The festival served as a launchpad for a promotional campaign, including the distribution of 180,000 bottles of Waipo Village small-pressed rapeseed oil in major cities to enhance brand visibility and consumer engagement [9][10]. - The brand aims to leverage social media influencers and live streaming to create immersive content that resonates with consumers, thereby driving both brand awareness and sales [9][10].