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森马与钉钉达成AI战略合作,全面开启AI时代的工作方式
Guan Cha Zhe Wang· 2025-11-04 10:46
Core Insights - Senma and DingTalk have signed a strategic cooperation agreement to upgrade their collaboration from product projects to a comprehensive AI strategy, aiming to set a benchmark in the apparel retail industry [1][4] - The partnership will leverage DingTalk's digital infrastructure and AI technology to assist Senma in transitioning from digital transformation to an AI-driven organizational ecosystem [1][4] Company Overview - Senma currently operates over 8,000 stores nationwide and is actively integrating leading global AI tools and digital infrastructure to enhance efficiency in connecting people, organizations, and data [3] - The collaboration with DingTalk builds on a strong foundation, as Senma has already utilized DingTalk for internal communication, meetings, and various office automation applications [3] AI Integration and Applications - Senma has become the first AI organization on DingTalk, utilizing AI tools to address business pain points and enhance organizational vitality [3] - The company has implemented DingTalk's AI forms to streamline core business processes, enabling real-time analysis of sales data, customer behavior, and logistics inventory [3] - Senma has developed the "AI Coach" application for sales staff training, simulating customer interactions and providing real-time feedback to improve sales performance [3] Future Collaboration and Goals - The partnership will expand the scope of AI business cooperation, with plans to promote DingTalk's full suite of AI products and applications within Senma [4] - Both companies will establish an "AI Innovation Laboratory" to pilot AI applications and deepen AI integration into Senma's operations [4] - The goal is to create a corporate knowledge base and enhance employee capabilities, effectively doubling their productivity [4] Strategic Vision - Senma's chairman emphasized that AI is essential for survival, focusing on using digital technology to enhance organizational efficiency and customer experience [4] - DingTalk's commercial president expressed the vision of integrating AI into daily operations, allowing employees to receive proactive task and inventory notifications [4] - This strategic cooperation exemplifies the deep integration of the apparel retail industry with AI technology, aiming to explore the limitless possibilities of "AI + apparel retail" for high-quality development of Chinese brands [4]