Core Points - The article discusses a consumer's experience with a jewelry brand, highlighting issues related to a buyback promise made by a store that later closed [4][5] - It emphasizes the importance of understanding whether promises are made by the brand or the individual store [5] Group 1 - A consumer purchased a pair of "palladium 950 diamond couple rings" for 4,480 yuan with a five-year buyback guarantee from a jewelry store [4] - After five years, the consumer was informed that the store had closed and the brand could not honor the buyback promise, leading to frustration [4] - The consumer sought help from a consumer rights publication, which facilitated a resolution through the brand, offering a "like-for-like exchange" at other operating stores [5] Group 2 - The article serves as a cautionary tale for consumers regarding promises made during purchases, particularly those related to buyback agreements [5] - It highlights the challenges consumers face when a store closes and the implications for brand accountability [4][5]