Core Viewpoint - Supor is leveraging its innovative "non-stick iron" technology and focusing on niche markets to drive growth, particularly through its successful strategies on the Pinduoduo platform [1][17]. Group 1: Product Launch and Sales Performance - Supor's new frying pan launched on Pinduoduo achieved nearly a thousand sales in just one week, reinforcing the company's strategy on the platform [2]. - Since entering Pinduoduo in 2021, Supor's cookware products have seen sales increase nearly fourfold over the past three years, with several products achieving annual sales of over ten million [2]. - The introduction of the honeycomb stainless steel frying pan in 2022 generated annual sales of 15 million, establishing Supor's foothold on Pinduoduo [4]. - The company has also developed smaller pressure cookers for young families, which have become another hot-selling item in 2023 [4]. Group 2: Market Strategy and Consumer Insights - Supor's strategy focuses on niche markets, targeting specific consumer needs, such as the growing number of young couples and the elderly [4][6]. - The company has identified that consumers in lower-tier cities prioritize cost-effectiveness, while those in first- and second-tier cities are more interested in health and smart products [16]. - Pinduoduo's broad user base and various marketing tools, such as "hundred billion subsidies," have significantly contributed to Supor's rapid market penetration [8][16]. Group 3: Marketing and Operational Support - Supor has benefited from Pinduoduo's specialized support teams, which provide insights into user demographics and consumption trends, aiding in product development [14]. - The use of marketing tools like "multi-user groups" and "hundred billion subsidies" has allowed Supor to quickly elevate new products to high sales levels [9][10]. - The company estimates that promotional cost savings from Pinduoduo's support have freed up hundreds of thousands of yuan annually for new product development [16]. Group 4: Future Innovations - Supor is set to launch its flagship "non-stick iron" frying pan, which is expected to achieve annual sales of over 20 million [2][17]. - The development of this product addresses long-standing issues in the cookware industry, such as uneven heating and food sticking, aligning with consumer demand for healthier cooking options [17][18].