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十五五期间 北京市文旅局将推出多元化“银发旅游”线路 为老年人提供“情绪价值”
Xin Lang Cai Jing· 2026-01-25 00:45
Group 1 - The core viewpoint of the article highlights that "silver tourism" is emerging as a new growth point in the tourism market, with the Beijing Municipal Bureau of Culture and Tourism planning to launch diverse travel routes tailored for the elderly [1] - The age group of 55 to 75 is identified as the "golden 20 years" for seniors, yet the market currently lacks suitable products for this demographic [1] - During the "14th Five-Year Plan" period, the bureau integrated resources such as traditional Chinese medicine, hot springs, and rural vacations to promote health tourism; moving into the "15th Five-Year Plan," there will be a focus on developing themed products like red tourism, industrial heritage tours, and self-driving tours that incorporate social scenarios and nostalgic elements [1] Group 2 - The next steps for the bureau include the development of a diversified product system that encompasses industrial tourism, technology tourism, fashion tourism, silver tourism, and educational tourism [1] - The approach will involve personalized customization and resource integration to drive the continuous growth of the "silver economy" [1]
山西:提质惠民 释放“一老一小”消费潜能
Group 1: "One Old, One Young" Service Supply - The government is enhancing the supply of services for the elderly and children by promoting age-friendly modifications in community public spaces, urban roads, and public transport [1] - Initiatives include the development of community elderly meal services, construction of community nursing projects, and the promotion of silver tourism with themed travel products [1] - The government is also encouraging the establishment of embedded childcare services and providing operational subsidies for institutions caring for children under three years old [1] Group 2: Promotion of Life Service Consumption - The government is guiding the expansion of quality service offerings in brand restaurants and accommodation businesses, including the "Jin Cuisine" enhancement initiative [2] - There is a focus on supporting the construction of high-quality hotels and the introduction of renowned hotel management brands [2] - The government aims to strengthen community service sectors, including domestic services, maintenance, and community bookstores, by promoting the development of community shopping centers [2] Group 3: Cultural and Tourism Consumption Expansion - The government is promoting the integration of commercial, tourism, and cultural resources to create diverse consumption scenarios [2] - Initiatives include the development of night tourism spots and extending the opening hours of cultural venues like museums and libraries [2] - There is support for ticket discounts at scenic spots and the issuance of cultural tourism consumption vouchers [2] Group 4: Ice and Snow Consumption Potential - The government is organizing "Ice and Snow Consumption Season" activities to promote high-quality skiing tourism destinations with local characteristics [3] - Support is provided for hosting high-level ice and snow events and themed activities such as ice festivals and photography exhibitions [3] - There is encouragement for the construction of small outdoor ski and ice rinks in communities and parks to enhance local ice and snow entertainment facilities [3]