继头部两家券商相继推出独立AI应用后，长江证券（000783）于12月22日正式上线"长小牛"AI App，成为证券业第三家推出人工智能应用券商，进一步丰 富了AI应用的场景与形式，为行业财富管理转型再添实践样本；且以"AI投资伙伴"为核心定位，将理解与陪伴贯穿服务投资者的全程。 经过头部机构的实践打磨，当前券商AI应用已形成清晰的三大共识，在先行机构的产品与长江证券"长小牛"身上均有明确体现。 其一，AI重塑客户服务模式。"长小牛"AI App从传统被动响应转向主动预判需求，筑牢用户信息保护屏障。 其二，自然语言交互成为基础配置，通过语音、文字等轻量化方式降低用户操作门槛。"长小牛"AI App从海量市场资讯中在盘前、盘中、盘后精准推送， 向客户提供完整投资信息闭环。 其三，以年轻化视觉设计与IP化形象链接新生代用户，打破金融产品的距离感。 "长小牛"AI App首创"AI播客"功能，双人对谈解读资讯更加贴近新生代用 户；深耕多年品牌"长小牛"IP形象，投资者十分熟悉。 长江证券表示，推出"长小牛"AI App，旨在以"理解决策场景、主动响应需求"的智能化陪伴，让客户的投资旅程更省心、更有温度，也标志着公司 ...

继两家头部券商之后，长江证券成为证券行业内第三家推出独立人工智能应用的机构，这款以"AI投资伙伴"为核心定位的产品，将"动态感知、主动触 达、智能服务"贯穿全程，通过主动预判需求、全流程信息闭环、首创AI播客等特色功能，打破传统工具属性，为投资者提供更具温度的智能化陪伴。 投资者可用的AI App有了新的选择。 继头部两家券商相继推出独立AI应用后，长江证券如今正式上线"长小牛"AI App，成为证券业第三家推出人工智能应用券商，进一步丰富了AI应用的场 景与形式。一方面，为行业财富管理转型再添实践样本；另一方面，以"AI投资伙伴"为核心定位，将理解与陪伴贯穿服务投资者的全程。 经过头部机构的实践打磨，当前券商AI应用已形成清晰的三大共识，这一共识在先行机构的产品与长江证券"长小牛"身上均有明确体现。 "AI主动服务"的全场景渗透，是"长小牛"最鲜明的特色，这一设计与行业先行机构的服务逻辑一脉相承。包括长江证券在内的多家布局AI应用的券商，均 摒弃了传统证券App中"用户主动提问、AI被动应答"的模式，转而将AI打造为"主动上前的服务者"。 其一 AI重塑客户服务模式。"长小牛"AI App从传统被动响应转向 ...

Core Viewpoint - Changjiang Securities has launched the "Chang Xiao Niu" AI App, becoming the third brokerage in the industry to introduce an independent AI application, enhancing the wealth management transformation and providing a more personalized investment experience for users [1][3][16]. Group 1: AI Application Features - The "Chang Xiao Niu" AI App is designed as an "AI investment partner," focusing on dynamic perception, proactive engagement, and intelligent services throughout the investment process [2][5]. - The app transitions from traditional passive responses to actively predicting user needs, ensuring user information protection [4][6]. - Natural language interaction is a fundamental feature, allowing users to engage through voice and text, thus lowering the operational threshold [4][6]. Group 2: User Experience and Information Management - The app addresses the common pain points of information overload by providing a personalized consulting system that covers pre-market, intraday, and post-market phases [8]. - It filters redundant information and delivers core content in a concise format, such as a three-minute morning briefing, ensuring users receive relevant information quickly [8]. - The app also generates a three-minute summary of daily market movements and related news, creating a complete investment information loop [8]. Group 3: Innovation and Engagement - The "Chang Xiao Niu" App introduces the innovative "AI podcast" feature, which presents market information in an engaging Q&A format, catering to the information consumption habits of younger users [9][10]. - The app's design incorporates a well-established IP, "Chang Xiao Niu," which enhances brand recognition and user acceptance, making financial products more relatable [11][15]. Group 4: Industry Trends and Future Outlook - The launch of the "Chang Xiao Niu" AI App reflects a broader industry trend towards integrating AI technology into wealth management, aiming to transform service models fundamentally [16]. - As more brokerages enter the AI application space, the industry is expected to experience enhanced functionality and improved user experiences, benefiting investors directly [16].