Core Insights - Jilin Changbai Mountain has emerged as a standout destination in the tourism sector, with visitor numbers exceeding 3.4 million and a year-on-year growth of 24.1% as of August 2025, significantly outperforming many other tourism companies [1][29] - The stock performance of Changbai Mountain Tourism Co., Ltd. has surged by 5 to 6 times over two years, indicating strong market confidence and investor interest [1] Tourism Growth - The concept of "ice and snow economy" has gained traction in China, particularly following the success of the Beijing Winter Olympics, leading to increased interest in winter sports such as skiing and ice skating [3][22] - Jilin is positioned as a premier destination for snow sports, with its "powder snow" quality being a key attraction for both domestic and international tourists [5][6] Infrastructure and Accessibility - The opening of the Shenyang-Baihe high-speed railway in September 2025 will significantly reduce travel time from Beijing to Changbai Mountain to just over four hours, integrating the area into Beijing's "half-day economic circle" [24][29] - The development of cross-province ice and snow tourism routes between Jilin and Heilongjiang provinces aims to enhance regional collaboration and attract more visitors [26] Unique Offerings - Changbai Mountain boasts unique natural and cultural resources, including the famous Tianchi Lake and geothermal hot springs, which enhance the overall tourist experience [12][21] - The region offers a variety of winter activities and cultural experiences, such as traditional Korean cuisine and local festivals, which enrich the visitor experience [16][17] Economic Impact - The tourism sector in Jilin has seen substantial economic benefits, with total tourism expenditure reaching 229 billion yuan and a 33.6% increase in visitor numbers for the 2024-2025 snow season [29] - Local residents have benefited from the tourism boom, with average income increases of over 20,000 yuan per snow season, transforming the local economy [31]