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闲鱼循环商店加速落地!武汉、苏州、无锡首店相继开业,年内将覆盖6省9城
Jiang Nan Shi Bao· 2025-11-18 02:19
Core Insights - The opening of the first circular store in Central China by Xianyu in Wuhan marks an expansion into a new regional center following previous openings in East and South China, attracting significant customer interest and promoting sustainable consumption [1] Group 1: Store Expansion Strategy - Xianyu's new store locations focus on two main strategies: prioritizing first-tier and new first-tier cities with active user bases, and deepening market presence in vibrant cities within the Jiangsu-Zhejiang-Shanghai, Pearl River Delta, and Central China regions [2] - The Suzhou store, which opened on October 1, attracted over 200 families for consignment in its first month, showcasing a focus on interest-based product categories [2] - The Wuxi store expanded its product offerings by introducing brand discount items and creating themed areas to enhance community engagement [2] Group 2: Store Upgrades and Customer Engagement - Existing stores are undergoing upgrades, such as the Nanjing store enhancing its offerings with high-value items and integrated services, while the Hangzhou store is optimizing layout and introducing more brand discounts [3] - Xianyu plans to launch a "Green Double Festival" campaign during the Christmas and New Year holidays, promoting sustainable consumption through incentives for customers who bring reusable shopping bags [3] - Over the past year, Xianyu has opened various types of circular stores across multiple cities, indicating a shift towards a more interconnected and sustainable consumption model [3]