Core Insights - During the National Day and Mid-Autumn Festival holiday (October 1 to October 8), Minhang District's consumption reached 849 million yuan, a year-on-year increase of 10.5% [2] - The total foot traffic was 8.8577 million, up 2.5% year-on-year, with an average transaction value of 96 yuan, increasing by 7.9% [2] - Major commercial projects have become the core driving force for consumption growth, with top sales increases seen in Shanghai MixC, Bailian South Shopping Center, and Qibao Link Real Estate Plaza [2] Consumption Growth Drivers - The "Spring Shen Beautiful Welfare Coupons" initiative, along with various promotional activities, has significantly boosted overall consumption [2][5] - The automotive subsidy policy has been extended until October 31, contributing to a slight increase in automotive sales during the holiday [7] - The gold jewelry sector experienced a remarkable year-on-year sales growth of 39.3%, driven by high international gold prices and increased demand for fashionable accessories [9] Promotional Activities - Various commercial entities in Minhang District organized promotional events to enhance consumer engagement, such as the "Play New Life" event at Bailian South, which saw a sales increase of 36.19% [3] - The "New World Art Season" at Hongqiao New World featured multiple cultural events, resulting in a 23% year-on-year sales growth [3] Ticket Economy Impact - The 2025 Shanghai Rolex Masters is expected to attract over 240,000 spectators, with more than 70% being from outside the area, driving associated consumption through ticket-related discounts [12] Local Brand Promotion - Minhang District has been actively promoting local brands through online and offline channels, achieving significant sales through initiatives like the "Minhang Good Goods" campaign [13]