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中国消费向新而行·关注夏日消费丨戏水消暑打开新商机
Xin Hua Wang· 2025-08-12 05:42
Swimwear Industry in Liaoning Xingcheng - The swimwear industry in Liaoning Xingcheng is experiencing a surge in demand, with many companies busy restocking despite the usual summer production lull [3] - The Stawell swimwear company produces over 3 million swimwear items annually, focusing on new materials that are chlorine-resistant, quick-drying, skin-friendly, and UV-resistant [3] - The swimwear industry in Xingcheng has around 1,300 production enterprises, with an annual output of approximately 190 million pieces, generating an annual output value of about 15 billion yuan, capturing over 40% of the domestic market share and over 25% of the international market share [5] Kayak Industry in Zhejiang Ningbo - The kayak industry in Zhejiang Ningbo is innovating with new products, such as a foot-pedal kayak designed for family use, which is faster than traditional models [7] - The production efficiency of kayaks has improved significantly, with production time reduced from 1 hour to 6 minutes due to the transition to a more efficient manufacturing process [7] - The demand for water sports equipment is rising, with kayak production reaching 25,000 units in the first half of the year, marking a 20% increase year-on-year [8] Water Toy Industry in Guangdong Chenghai - The water toy industry in Guangdong Chenghai is leveraging flexible manufacturing and eco-friendly materials to enhance product offerings, such as electric water guns that are increasingly popular [9] - The production cycle for toys has been shortened, with some products going from design to shipment in just three weeks, and monthly sales for certain items reaching 500,000 units [11] - The market for water guns is expanding beyond children to include young adults, with a 20% increase in production capacity for products targeting this demographic [12]