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中国消费向新而行·关注夏日消费丨戏水消暑打开新商机
Xin Hua Wang· 2025-08-12 05:42
辽宁兴城斯达威泳装产业园内,机器轰鸣声与布料摩擦声交织。自动铺布机将色彩斑斓的面料层层 延展,激光裁床精准切割,印花设备喷绘出不同样式的图案,一件件造型别致、风格各异的泳装从智能 化生产线下线,发往各地。 辽宁兴城,泳装产业加快智能化转型与全链条布局,推出"国潮"元素新产品;浙江宁波,皮划艇企 业创新生产工艺、丰富产品功能,满足消费者个性需求;广东澄海,企业凭借柔性制造和环保材料,戏 水玩具炫酷升级……炎炎夏日,亲水游玩,成为不少人青睐的休闲方式。相关装备产销两旺,各地依托 差异化优势,瞄准水上新商机。 ——编 者 辽宁兴城 泳装卖得好 企业补单忙 辽宁兴城,一家泳装企业的工作人员在直播销售泳衣。新华社记者 吴青昊摄 "按照惯例,我们一般冬季生产备货。6月到8月本是生产淡季,但今年泳装卖得好,不少企业忙着 补单呢。"斯达威泳装董事长张东元告诉记者。 这家占地2万多平方米的企业,年产泳装超300万件。"在用料方面,我们注重采用具有耐氯性强、 速干性好、亲肤环保、抗紫外线等特点的新型面料,同时,我们与多家设计公司合作,满足国内外消费 者的不同款式需求。"张东元说。 在位于兴城市河东路的泳装商贸城,集聚了上百家泳装 ...
辽宁英华集团董事长王娜获第六届全国非公经济优秀建设者表彰
Xiao Fei Ri Bao Wang· 2025-08-01 08:27
Core Insights - Wang Na, the chairwoman of Liaoning Yinghua Textile and Apparel Group, was recognized at the 6th National Excellent Builders of Non-Public Economy Conference, highlighting her leadership and contributions to the industry [1] - BE Vandaan, founded by Wang Na, has established itself as a benchmark brand in high-end fashion swimwear in China, surpassing European and American brands in the premium market [1][5] Company Overview - BE Vandaan has consistently ranked as the top-selling swimwear brand in China, with a strong international presence in over 20 countries including Italy, France, and the United States [1] - The brand is known for its stylish swimwear favored by celebrities, embodying a "light luxury lifestyle" that appeals to consumers [6] Industry Positioning - The company has established brand marketing centers in Beijing and Shanghai to monitor fashion trends and competition, aiming to inject vitality into the swimwear industry [3] - BE Vandaan collaborates with leading fabric suppliers like DuPont Lycra to ensure high-quality materials, maintaining a commitment to craftsmanship [5] Future Outlook - With the rise of consumer upgrades and national brands, BE Vandaan is redefining the global fashion landscape, evolving into a cultural symbol that promotes a "light luxury vacation lifestyle" [8] - The brand's expansion includes over 100 stores globally, reinforcing its position as a top leisure fashion brand [6]