2025年上半年，东方雨虹在东南亚市场动作频频，从东方雨虹马来西亚生产研发物流基地首次试产成 功，到马来西亚首家防水综合专卖店开业，再到越南5万平方米工业屋面翻修大单落地以及槟城新品发 布会引发行业关注——这四件事看似独立，实则环环相扣，勾勒出这家中国建筑建材系统服务商在海外 市场的战略蓝图：从产品输出到标准输出，从单点突破到生态布局，从中国制造到全球服务。 构建本地化服务网络，实现从"产品销售"到"服务赋能"的质变 在全球产业链深度重构的背景下，中国建筑建材企业的国际化战略正经历从单一产品输出到综合服务落 地的重大转型。东方雨虹的海外布局轨迹，生动展现了中国制造企业如何通过"生产基地+服务网络"的 双轮驱动，实现全球化发展的质变升级。 研发定制化产品，适配本地市场需求 随着出海战略的不断迭代升级，东方雨虹深入洞察本地市场特质及本地客户需求，加大研发创新投入， 设计生产适配本地化的产品，缩短触达本地用户心智的周期，满足本地客户需求。 6月下旬，东方雨虹在马来西亚槟城举办新品发布会，外露防水系统、无尘瓷砖胶、填缝剂等硬核产品 纷纷亮相。这些新品并非简单的技术移植，而是基于东南亚气候特点进行的深度本土化改良，重点 ...

Group 1: Business Growth Strategies - The company aims to expand its gypsum board business by targeting the home decoration and rural markets, enhancing product development, and increasing profitability through high-value products and technological innovation [2] - The industrial coatings segment will focus on niche markets, including powder coatings and marine and automotive coatings, while exploring synergies with the overall product system [2][3] Group 2: Market Outlook and Pricing - The company expresses hope for price recovery in the waterproofing industry, encouraging collaboration among industry players to promote healthy development and transformation [3] Group 3: International Expansion - The international business strategy focuses on Southeast Asia, Central Asia, and the Middle East, implementing a "gypsum board first" approach and adapting to market conditions for coatings and waterproofing [3] Group 4: Performance and Incentives - The company will concentrate on three main product systems: gypsum board, waterproof systems, and coatings, aiming for both internal growth and external development to achieve high-quality growth [3]