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户外运动产业的爆发式增长:从小众爱好到大众消费新引擎
Sou Hu Cai Jing· 2025-09-25 09:52
Group 1 - The outdoor sports industry in China has experienced explosive growth, with a total scale exceeding 5 trillion yuan in 2023, representing a year-on-year increase of 28% [1] - The number of camping sites across the country has surpassed 45,000, marking a 300% increase since 2020, while participation in outdoor activities such as hiking, rock climbing, and paddleboarding has grown at an annual rate of 40% [1] - The growth is attributed to rising health awareness, consumption upgrades, and supportive policies, transforming outdoor sports from a niche hobby into a new engine for mass consumption [1] Group 2 - Government policies have provided strong support for the development of the outdoor sports industry, with the State Council issuing guidelines aiming for a total industry scale exceeding 3 trillion yuan by 2025, which has already been surpassed [3] - Local governments are creating development plans based on regional advantages, such as Zhejiang's focus on mountain and water sports, Yunnan's unique natural scenery for hiking and cycling, and Hainan's emphasis on marine outdoor activities [3] - The outdoor sports goods market reached 1.2 trillion yuan in 2023, growing by 35%, with professional outdoor equipment sales increasing by 52% [3] Group 3 - The integration of outdoor sports with tourism has become a mainstream model, creating a complete industry chain that includes sports experiences, scenic tours, and accommodation [4] - The number of youth outdoor camps has exceeded 12,000, focusing on developing practical skills and teamwork through activities like rock climbing and wilderness survival [4] - Infrastructure development has supported the outdoor sports industry, with over 30,000 kilometers of national fitness trails and more than 80,000 kilometers of provincial trails established by the end of 2023 [4] Group 4 - The explosive growth of the outdoor sports industry reflects a societal desire for healthy living and connection with nature, contributing to economic development [5] - The industry is expected to play a larger role in promoting consumption, creating jobs, and driving regional coordinated development, becoming a significant growth point for the national economy [5]