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不到两天近三千人报名 全国户外运动达人下周来汉参赛
Chang Jiang Ri Bao· 2025-11-01 01:13
Core Insights - The Wuhan Sports Autumn Consumption Season features the 2025 China Urban Outdoor Sports Challenge, with the family outdoor challenge registration attracting over 1,000 families and nearly 3,000 participants within two days [1][2] - The main event will take place in Jiangxia District, integrating outdoor sports, industry exhibitions, and leisure experiences [1] - The event includes various activities such as the family outdoor challenge, shopping fairs, and autumn camping, aiming to stimulate sports consumption [1] Event Details - The family outdoor challenge will start on November 9, featuring an 8.5 km and a 14 km obstacle course, with participants competing in teams of 2 to 3 [2] - The registration opened on October 27, receiving a strong response from outdoor enthusiasts across 29 provinces, with approximately 1,500 participants from Wuhan [2] - The event is organized by several authorities, including the National Sports Administration and the Wuhan Sports Bureau, with support from local institutions [2]
《中国户外运动产业发展报告(2024—2025)》发布 我国户外运动参与人数超4亿
Ren Min Ri Bao· 2025-10-29 22:08
Group 1 - The core viewpoint of the news is that China's outdoor sports industry is experiencing significant growth, with over 400 million participants expected by April 2025 [1][2] - The main consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who are generally well-educated [1] - First-tier and new first-tier cities are leading in outdoor sports consumption, with second-tier cities rapidly catching up, indicating a development pattern centered in East China and expanding to North and Southwest China [1] Group 2 - Popular outdoor sports include ice and snow, mountain, and water activities, with specific events like marathons, cycling, triathlons, skiing, and rafting gaining high attention [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9% [1] - By the end of 2024, the total output value of China's bicycle industry is expected to exceed 300 billion yuan, and the annual consumer scale for certified events by the Chinese Athletics Association will reach 16.8 billion yuan, with over 7 million participants [1] Group 3 - As of the end of 2024, there are 171,800 fitness trails in China, totaling 407,600 kilometers [2] - By June 2025, the number of outdoor sports-related enterprises in China is projected to reach 335,000 [2] - The outdoor sports industry is recognized as one of the strongest growth areas within the broader sports industry in China [2]
2025中国户外运动产业大会在云南举办
Bei Jing Shang Bao· 2025-10-27 09:02
Core Insights - The 2025 China Outdoor Sports Industry Conference was held in Dali, Yunnan, focusing on themes of "first-mover economy, technological outdoor, and cross-industry integration" [1] - The conference aims to enhance brand influence and promote high-quality development of the sports industry, contributing to the construction of a sports power and better serving national economic and social development [1] Industry Development - The outdoor sports industry in China is experiencing rapid growth, becoming a significant force in the economic growth of the sports sector, as highlighted in the "China Outdoor Sports Industry Development Report (2024-2025)" [1] - The National Development and Reform Commission announced the first batch of 49 high-quality outdoor sports destination construction areas, including Beijing's Pinggu District and Hebei's Qinhuangdao, to promote the development of the outdoor sports industry through targeted support [1] Regional Achievements - Yunnan Province has developed a comprehensive layout for outdoor sports products, including "water, land, air, mountain, snow, and ice" activities, and has introduced supportive policies for regional outdoor sports development [2] - The Dali region has seen significant economic benefits from hosting the outdoor sports conference for two consecutive years, with a continuous increase in consumption related to outdoor sports and events [2]
跨界融合、新兴消费…..这份报告藏着中国户外运动产业最新趋势
Mei Ri Jing Ji Xin Wen· 2025-10-25 07:43
Core Insights - The number of participants in outdoor sports in China has exceeded 400 million, indicating a strong pursuit of a healthy lifestyle and significant market potential [1] - The 2025 China Outdoor Sports Industry Conference highlighted the robust growth of the outdoor sports industry, driven by the implementation of the Healthy China strategy and the increasing popularity of fitness among the public [1] Industry Overview - As of June 2025, there are 335,000 outdoor sports-related enterprises in China, with 24,000 new registrations in the first half of 2025, reflecting a positive outlook for the industry's future [2] - The primary consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, with distinct preferences in outdoor activities based on gender [2] Market Trends - The outdoor sports market is characterized by a diverse range of activities, with high participation in ice, mountain, and water sports, as well as growing interest in events like marathons and triathlons [2] - The sales of outdoor sports equipment have surged, with ski-related products seeing over 80% growth and off-road running shoes doubling in sales [3] Cross-Industry Integration - The outdoor sports industry is increasingly integrating with tourism, finance, and rural revitalization, with significant visitor numbers and revenue generated from ski resorts and outdoor events [5] - The ice and snow sports sector has reached a total scale of 970 billion yuan, with a year-on-year growth of approximately 9% [5] Policy Support - A robust policy framework supports the development of the outdoor sports industry, with multiple government initiatives aimed at enhancing infrastructure and promoting sports consumption [7] - By the end of 2024, there were 2,678 ice and snow sports venues in China, alongside extensive fitness trails and a growing number of outdoor activity camps [7]
国家体育总局:我国户外运动参与人数超4亿人
Group 1 - The core viewpoint of the article highlights the rapid growth of China's outdoor sports industry, with participation exceeding 400 million people by early 2025 [1][2] - The report indicates that the outdoor sports industry is becoming a significant driver of economic growth within the broader sports industry in China [1] - The primary consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who generally have a higher education level [1] Group 2 - The report forecasts that the ice and snow sports industry will reach a total scale of 970 billion yuan in 2024, while the water sports industry is expected to reach 438.6 billion yuan [2] - It is projected that during the 2024-2025 ice and snow season, ski resorts across the country will receive a total of 256 million visitors [2] - By mid-2025, the number of outdoor sports-related enterprises in China is expected to reach 335,000, with approximately 24,000 new registrations in the first half of this year [2]
风起彩云南 2025中国户外运动产业大会10月24日在云南启幕
Ren Min Ri Bao· 2025-10-23 21:51
Core Insights - The 2025 China Outdoor Sports Industry Conference will be held in Dali, Yunnan, from October 24 to 27, marking the third consecutive year in Yunnan, aimed at promoting the outdoor sports industry and regional development [1][2][3] Economic Impact - The conference serves as a national platform for policy release, industry integration, innovation incubation, and content output, focusing on unleashing consumer potential and promoting cultural dissemination [2][3] - In 2023, the first conference facilitated 64 intended signing projects with a total value of 159.08 billion yuan, while the 2024 conference generated direct economic benefits of approximately 4.96 billion yuan, with a total economic impact of 10.57 billion yuan [3][8] Policy Framework - Yunnan has established a robust policy framework to support the outdoor sports industry, including the "Three-Year Action Plan for the Development of the Outdoor Sports Industry in Yunnan Province (2023-2025)" and the "Three-Year Action Plan for the High-Quality Integration of Sports and Tourism" [4][5] - The region's diverse natural and cultural resources provide a unique environment for developing outdoor sports, supported by a series of policies aimed at optimizing the industry [4][5] Industry Development - The conference aims to create a multi-dimensional development pattern across eight cities in Yunnan, enhancing collaboration and resource integration [7][8] - By 2025, the total scale of sports and related industries in Yunnan is projected to exceed 100 billion yuan, with over 16,000 sports enterprises, reflecting a growth rate of over 23% [8][9] Future Outlook - Yunnan plans to leverage its natural resources and project foundations to establish a "four-circle integration" product matrix, aiming to become a premier destination for outdoor sports enthusiasts [9][10] - The focus will be on transitioning tourism from a sightseeing model to a residency model, enhancing the quality of life and promoting sustainable development in the region [9][10]
体育产业活力加速释放
Jing Ji Ri Bao· 2025-10-09 22:18
Core Insights - The article highlights the increasing popularity of various sports and the growth of the sports industry in China, driven by national strategies promoting fitness and sports consumption [1][2][3] Group 1: Market Growth and Economic Impact - The sports industry in China is projected to grow at an annual rate of 11.6% during the 14th Five-Year Plan period, with its contribution to GDP reaching 1.15% in 2023 [2] - The total sports consumption in 40 pilot cities increased by over 100 billion yuan from 2020 to 2023, indicating a sustained release of sports consumption potential [2] - The outdoor sports industry is expected to exceed 3 trillion yuan by the end of the 14th Five-Year Plan, becoming the fastest-growing segment within the sports industry [3] Group 2: Structural Optimization and Industry Integration - The sports industry is experiencing structural optimization, with events like "浙BA" attracting nearly 920,000 attendees and generating over 1 billion yuan in related consumption [4] - The integration of sports with tourism, culture, and commerce is being actively explored, enhancing consumer experiences and promoting economic development [2][4] - Major trade fairs are establishing dedicated sports sections to facilitate resource matching and stimulate sports consumption [4] Group 3: Supply Chain and Demand Matching - Experts suggest enhancing the supply capacity of the sports industry to better match supply and demand, focusing on information guidance and market fairness [5] - The rise of new business models in sports, such as fitness services and outdoor activities, is attracting significant investment and increasing the number of market players [6] Group 4: Technological Advancements and Future Prospects - The use of advanced technologies like big data and artificial intelligence is recommended to improve the efficiency of the sports industry and better identify consumer needs [7] - With the implementation of the proposed measures, the sports industry is expected to exceed 7 trillion yuan by 2030, contributing significantly to China's modernization efforts [7]
户外徒步火了!从景区到无人之境 走出万亿新消费
Core Insights - The outdoor sports industry in China is experiencing significant growth, with online consumption expected to reach approximately 300 billion yuan in 2024, driven by around 200 million participants [2][5]. - The trend is shifting from niche outdoor activities to mainstream lifestyle choices, indicating a broader consumer base and increased spending on outdoor gear and experiences [5][8]. Industry Trends - There is a notable increase in participation in outdoor activities, with a significant rise in searches related to hiking and outdoor experiences, showing nearly 100% year-on-year growth in related searches and over 400% increase in specific keywords [4][5]. - The outdoor sports market is attracting global brands, with over 20 international outdoor brands entering the Chinese market in the past three years, alongside the rise of domestic brands like KAILAS and Decathlon [6][8]. Consumer Behavior - Consumers are increasingly investing in outdoor gear, with individuals spending substantial amounts on equipment such as jackets, shoes, and smart devices, reflecting a growing commitment to outdoor activities [5][6]. - The desire for emotional value and experiential engagement with nature is driving more people to seek outdoor experiences as a way to relieve urban stress [3][4]. Government Initiatives - The Chinese government is actively promoting the development of the outdoor sports industry, with plans to create a national outdoor sports development framework and enhance infrastructure to support various outdoor activities [8]. - Recent policies emphasize the integration of outdoor sports with tourism and other sectors, aiming to create a comprehensive ecosystem that supports diverse consumer experiences [8].
户外运动产业的爆发式增长:从小众爱好到大众消费新引擎
Sou Hu Cai Jing· 2025-09-25 09:52
Group 1 - The outdoor sports industry in China has experienced explosive growth, with a total scale exceeding 5 trillion yuan in 2023, representing a year-on-year increase of 28% [1] - The number of camping sites across the country has surpassed 45,000, marking a 300% increase since 2020, while participation in outdoor activities such as hiking, rock climbing, and paddleboarding has grown at an annual rate of 40% [1] - The growth is attributed to rising health awareness, consumption upgrades, and supportive policies, transforming outdoor sports from a niche hobby into a new engine for mass consumption [1] Group 2 - Government policies have provided strong support for the development of the outdoor sports industry, with the State Council issuing guidelines aiming for a total industry scale exceeding 3 trillion yuan by 2025, which has already been surpassed [3] - Local governments are creating development plans based on regional advantages, such as Zhejiang's focus on mountain and water sports, Yunnan's unique natural scenery for hiking and cycling, and Hainan's emphasis on marine outdoor activities [3] - The outdoor sports goods market reached 1.2 trillion yuan in 2023, growing by 35%, with professional outdoor equipment sales increasing by 52% [3] Group 3 - The integration of outdoor sports with tourism has become a mainstream model, creating a complete industry chain that includes sports experiences, scenic tours, and accommodation [4] - The number of youth outdoor camps has exceeded 12,000, focusing on developing practical skills and teamwork through activities like rock climbing and wilderness survival [4] - Infrastructure development has supported the outdoor sports industry, with over 30,000 kilometers of national fitness trails and more than 80,000 kilometers of provincial trails established by the end of 2023 [4] Group 4 - The explosive growth of the outdoor sports industry reflects a societal desire for healthy living and connection with nature, contributing to economic development [5] - The industry is expected to play a larger role in promoting consumption, creating jobs, and driving regional coordinated development, becoming a significant growth point for the national economy [5]
研判2025!中国登山包行业政策汇总、产业链、发展现状、竞争格局及未来趋势:户外登山需求增加,行业市场规模达到128.71亿元[图]
Chan Ye Xin Xi Wang· 2025-09-24 01:16
Industry Overview - The mountaineering backpack is an essential piece of outdoor equipment, designed for carrying gear and items needed for climbing activities, featuring durable, waterproof materials and multiple storage pockets [3][4] - The market for mountaineering backpacks is projected to grow to 12.871 billion yuan in 2024, representing a year-on-year increase of 15.1% [1][8] - The rise in income levels and the popularity of outdoor sports culture have contributed to the significant growth potential in the mountaineering backpack market [1][8] Market Size and Growth - The overall outdoor sports goods market in China is expected to reach 257.41 billion yuan in 2024, with a year-on-year growth of 15.06% [7] - The mountaineering backpack market is a crucial segment of this growth, reflecting the increasing demand for outdoor activities among the general public [7][8] Industry Chain - The upstream materials for the mountaineering backpack industry include metals, plastics, and fabrics, with specific requirements for strength, durability, and lightweight properties [6] - The downstream sales channels consist of online platforms like Tmall and JD.com, as well as offline stores such as outdoor specialty shops and sports goods stores [6] Competitive Landscape - The mountaineering backpack market is highly competitive, with international brands like Osprey, Deuter, and The North Face holding significant market shares due to their technological advantages [8] - Domestic brands such as TOREAD, MobiGad, and Sanfu Outdoor are gaining traction by leveraging their understanding of local markets [8][9] Development Trends - Future trends in the mountaineering backpack industry include the use of lighter and stronger materials, such as high-strength nylon and carbon fiber, to enhance durability while reducing weight [10] - The integration of smart features, such as GPS tracking and health monitoring sensors, is expected to become more prevalent in high-end backpacks [10] - Personalization in design, including diverse colors, styles, and patterns, will cater to consumers' desire for individual expression [10]