户外运动产业

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体育产业活力加速释放
Jing Ji Ri Bao· 2025-10-09 22:18
眼下,江西的"赣超"足球联赛正如火如荼地开展。"每到周末,县全民健身中心和各中小学校绿茵场上 都活跃着大批足球爱好者和观众,市民对足球的热情被调动起来。"江西省吉安市遂川县教体局负责人 肖彬说,近年来,遂川县运动氛围浓厚,篮球、足球联赛广泛开展,运动器材、个性装备销售额逐年递 增,体育产业从无到有、从小到大。 放眼全国,这样的景象并非个例。数据显示,"十四五"时期,我国体育产业增加值以年均11.6%的速度 增长,2023年占国内生产总值(GDP)的比重达1.15%。40个国家体育消费试点城市2020年至2023年居 民体育消费总额增长超千亿元,体育消费潜力持续释放。 体育产业链条长、覆盖范围广,能有效促进商旅文体健深度融合,对于提振消费信心、推动经济高质量 发展、更好满足人民美好生活需求具有重要意义。今年以来,各地积极探索实践,涌现出一批商旅文体 融合发展的生动案例。"跟着赛事品美食""体育赛事进景区、进街区、进商圈"等活动丰富百姓日常生 活,促进相关产业相互赋能、协同发展。 运动项目日益丰富,冰雪、山地、水上、陆地、航空等户外运动逐渐成为人民群众喜闻乐见的运动方 式。据相关研究机构预测,到"十四五"末,我国 ...
户外徒步火了!从景区到无人之境 走出万亿新消费
Zhong Guo Zheng Quan Bao· 2025-10-06 00:47
国庆、中秋假期,一群户外爱好者正背着登山包走向山川湖海的深处——没有精致的商业街,却有最动 人的风光;没有摩肩接踵的游客,却有与天地对话的宁静。用脚步丈量远方,每一步都是对城市压力的 消解。 户外徒步所见风景,本报记者杨洁/摄 当户外爱好者"用脚投票",市场也随之转向。冲锋衣、徒步鞋、运动相机、智能手表……户外运动产业 活力十足。 数据显示,2024年,我国户外运动线上消费人次约2亿人次,消费总额超3000亿元。根据国家发改委与 体育总局联合发布的规划,到2025年末,我国户外运动产业总规模有望突破3万亿元。 小红书发布的《2025年上半年户外观察报告》显示,越来越多的年轻人正选择走向自然,"周末短途户 外"已成为城市人群的主流休闲方式之一,通过短暂逃离都市,在无拘束的户外环境中释放压力、恢复 身心能量。2025年上半年,小红书平台内带周末关键词的户外笔记发布量超106万篇,互动量达7000万 次,总曝光量突破76亿。 从5A景区到无人之境 户外徒步火了 国庆、中秋假期首日,北京芍药居地铁旁,一群背着登山包的户外爱好者正在集结,几辆大巴车的发动 机已经启动,他们将连夜赶往内蒙古的草原腹地,进行为期三天总计数十 ...
户外运动产业的爆发式增长:从小众爱好到大众消费新引擎
Sou Hu Cai Jing· 2025-09-25 09:52
Group 1 - The outdoor sports industry in China has experienced explosive growth, with a total scale exceeding 5 trillion yuan in 2023, representing a year-on-year increase of 28% [1] - The number of camping sites across the country has surpassed 45,000, marking a 300% increase since 2020, while participation in outdoor activities such as hiking, rock climbing, and paddleboarding has grown at an annual rate of 40% [1] - The growth is attributed to rising health awareness, consumption upgrades, and supportive policies, transforming outdoor sports from a niche hobby into a new engine for mass consumption [1] Group 2 - Government policies have provided strong support for the development of the outdoor sports industry, with the State Council issuing guidelines aiming for a total industry scale exceeding 3 trillion yuan by 2025, which has already been surpassed [3] - Local governments are creating development plans based on regional advantages, such as Zhejiang's focus on mountain and water sports, Yunnan's unique natural scenery for hiking and cycling, and Hainan's emphasis on marine outdoor activities [3] - The outdoor sports goods market reached 1.2 trillion yuan in 2023, growing by 35%, with professional outdoor equipment sales increasing by 52% [3] Group 3 - The integration of outdoor sports with tourism has become a mainstream model, creating a complete industry chain that includes sports experiences, scenic tours, and accommodation [4] - The number of youth outdoor camps has exceeded 12,000, focusing on developing practical skills and teamwork through activities like rock climbing and wilderness survival [4] - Infrastructure development has supported the outdoor sports industry, with over 30,000 kilometers of national fitness trails and more than 80,000 kilometers of provincial trails established by the end of 2023 [4] Group 4 - The explosive growth of the outdoor sports industry reflects a societal desire for healthy living and connection with nature, contributing to economic development [5] - The industry is expected to play a larger role in promoting consumption, creating jobs, and driving regional coordinated development, becoming a significant growth point for the national economy [5]
研判2025!中国登山包行业政策汇总、产业链、发展现状、竞争格局及未来趋势:户外登山需求增加,行业市场规模达到128.71亿元[图]
Chan Ye Xin Xi Wang· 2025-09-24 01:16
Industry Overview - The mountaineering backpack is an essential piece of outdoor equipment, designed for carrying gear and items needed for climbing activities, featuring durable, waterproof materials and multiple storage pockets [3][4] - The market for mountaineering backpacks is projected to grow to 12.871 billion yuan in 2024, representing a year-on-year increase of 15.1% [1][8] - The rise in income levels and the popularity of outdoor sports culture have contributed to the significant growth potential in the mountaineering backpack market [1][8] Market Size and Growth - The overall outdoor sports goods market in China is expected to reach 257.41 billion yuan in 2024, with a year-on-year growth of 15.06% [7] - The mountaineering backpack market is a crucial segment of this growth, reflecting the increasing demand for outdoor activities among the general public [7][8] Industry Chain - The upstream materials for the mountaineering backpack industry include metals, plastics, and fabrics, with specific requirements for strength, durability, and lightweight properties [6] - The downstream sales channels consist of online platforms like Tmall and JD.com, as well as offline stores such as outdoor specialty shops and sports goods stores [6] Competitive Landscape - The mountaineering backpack market is highly competitive, with international brands like Osprey, Deuter, and The North Face holding significant market shares due to their technological advantages [8] - Domestic brands such as TOREAD, MobiGad, and Sanfu Outdoor are gaining traction by leveraging their understanding of local markets [8][9] Development Trends - Future trends in the mountaineering backpack industry include the use of lighter and stronger materials, such as high-strength nylon and carbon fiber, to enhance durability while reducing weight [10] - The integration of smart features, such as GPS tracking and health monitoring sensors, is expected to become more prevalent in high-end backpacks [10] - Personalization in design, including diverse colors, styles, and patterns, will cater to consumers' desire for individual expression [10]
“十四五”末我国户外运动产业有望突破3万亿元
Mei Ri Jing Ji Xin Wen· 2025-09-10 13:33
Core Viewpoint - The Chinese government aims to boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of developing influential sports enterprises and events to achieve this goal [1][2]. Group 1: Sports Consumption Growth - Sports consumption is increasingly recognized as a new economic growth point, expanding from traditional goods to services like event viewing, fitness, and sports tourism [2]. - In the first half of this year, sales of sports entertainment products from key units grew by 22.2% year-on-year, with significant consumer spending observed at major events [2]. - Emerging trends in sports consumption include a rise in niche sports and related training markets, with notable participation in events leading to substantial economic impact [2]. Group 2: Future Development Strategies - The sports authority plans to enhance quality supply and diversify consumption scenarios by developing high-quality event brands and promoting international top-tier events [3]. - Efforts will focus on optimizing the consumption environment to boost consumer confidence, including increasing venue availability and enhancing community sports facilities [3]. - The government encourages local initiatives to stimulate consumption through sports vouchers and financial support for sports activities, aiming to lower participation costs [3]. Group 3: Outdoor Sports Industry Support - The outdoor sports sector is becoming a vital part of the sports industry, with national policies aimed at fostering its growth to meet public health demands and create new economic opportunities [5][6]. - By 2030, the goal is to establish around 100 high-quality outdoor sports destinations, supported by a comprehensive policy framework and funding initiatives [5][6]. - The government will continue to promote outdoor sports through planning, funding support, and collaboration with financial institutions to enhance investment in the sector [6].
释放体育消费潜力 20条最新举措来了!
Sou Hu Cai Jing· 2025-09-05 14:03
Core Viewpoint - The Chinese sports industry is rapidly developing and is becoming a crucial support for the strategy to expand domestic demand, with a clear blueprint for future growth outlined in the recent government opinion document [1] Group 1: Industry Growth Targets - The opinion sets a target for the sports industry to exceed 7 trillion yuan by 2030, with 20 specific measures proposed to achieve this goal [1] Group 2: Supply and Demand Coordination - The document emphasizes the need to enrich the supply of sports products by developing a multi-level event system and promoting the growth of outdoor sports and ice and snow economies [3][4] - It encourages the expansion of sports consumption scenarios by utilizing various types of urban spaces for community fitness facilities [3] Group 3: Strengthening Sports Enterprises - The opinion calls for strengthening sports enterprises by implementing policies that support private sector investment in the sports industry and enhancing industry collaboration [4] Group 4: Cultivating Growth Points - The document highlights the importance of industry integration, promoting collaboration between sports, tourism, culture, and health sectors to stimulate economic growth [5] - It also emphasizes regional coordination in developing sports industries in key areas like Beijing-Tianjin-Hebei and the Greater Bay Area [5] Group 5: Support and Service Enhancement - The opinion stresses the need for increased financial support for sports enterprises, including the development of intellectual property pledge loans to alleviate financing difficulties [7] - It proposes measures to enhance service guarantees, such as exploring prepayment fund management models to mitigate risks associated with prepaid sports consumption [7]
事关体育产业,国办最新印发
21世纪经济报道· 2025-09-04 14:10
Core Viewpoint - The article discusses the release of the State Council's opinion on enhancing sports consumption potential and promoting high-quality development in the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030 [1]. Group 1: Sports Consumption Potential - The article highlights the booming sports economy, including ice and snow sports and new sports markets, indicating significant potential for sports consumption [2]. - It emphasizes the need to enrich sports events, develop outdoor sports industries, and enhance sports facility supply, supported by financial policies like loan interest subsidies and sports consumption vouchers [2]. Group 2: Sports Events and Economic Impact - The opinion calls for the optimization of sports event management and the introduction of policies to boost event-driven economic growth, with examples showing a 40% increase in consumption during major events like the Hangzhou Asian Games [6][7]. - The sports service industry, particularly competition and leisure sectors, accounted for 72.7% of the sports industry's added value, which reached 3.67 trillion yuan in 2023, growing at an annual rate of 10.3% [6]. Group 3: Outdoor Sports and Ice-Snow Economy - The article outlines plans for developing outdoor sports based on regional resources, with projected online consumption in outdoor sports reaching 300 billion yuan by 2024 and ice-snow industry growth from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, reflecting a 26.3% annual growth rate [8]. - Water sports participation is expected to exceed 120 million people by 2024, with an industry scale of 438.6 billion yuan, growing by 18.7% [8]. Group 4: Strengthening Sports Enterprises - The opinion emphasizes the need to strengthen sports enterprises by supporting private investment, enhancing the quality of sports enterprises, and promoting the market-oriented operation of public sports venues [11]. - Financial policies include interest subsidies for eligible sports service providers and incentives for local governments to issue sports consumption vouchers [11].
刚刚,利好来了!
中国基金报· 2025-09-04 10:18
Core Viewpoint - The article discusses the release of a government opinion aimed at enhancing the potential of sports consumption and promoting high-quality development in the sports industry, with a target of exceeding 70 trillion yuan in total scale by 2030 [2][13]. Group 1: Expanding Sports Product Supply - The government aims to enrich sports events and activities by implementing special policies for event economic development and establishing a multi-level event system [5][14]. - Development plans for outdoor sports industries will be created, focusing on diverse outdoor activities and promoting high-quality outdoor sports destinations [6][15]. - The government encourages the growth of the ice and snow economy and supports the upgrade of sports equipment manufacturing [6][15]. - Initiatives to stimulate sports consumption include expanding consumption scenarios and organizing sports consumption events around key holidays [6][16]. Group 2: Strengthening Industry Support - The government emphasizes the importance of building strong sports enterprises and increasing the number of large-scale sports companies [8][16]. - Financial support will be enhanced for sports enterprises, including facilitating listings and refinancing [9][17]. - The government plans to improve the supply of sports venues and facilities through various funding sources [9][18]. Group 3: Enhancing Service and Monitoring - A favorable market environment will be created to optimize payment services for sports consumption, including the application of digital currency [9][19]. - The government will improve statistical monitoring and data sharing among various departments to enhance the understanding of the sports industry [10][18].
国办:释放体育消费潜力 进一步推进体育产业高质量发展
Yang Shi Wang· 2025-09-04 09:26
Core Viewpoint - The Chinese government aims to significantly enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, while fostering world-class sports enterprises and events [1][3]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thoughts and aims to implement new development concepts, enhancing the overall strength and competitiveness of the sports industry [3]. Group 2: Expanding Sports Product Supply - A multi-level event system will be established, promoting the development of professional sports events with independent intellectual property rights [4]. - The outdoor sports industry will be developed with a focus on various outdoor activities, creating high-quality destinations [4]. - The ice and snow economy will be supported through consumer-friendly measures and the promotion of ice sports participation [4]. - Upgrading sports equipment manufacturing is prioritized, with a focus on technological innovation and quality improvement [4]. Group 3: Stimulating Sports Consumption Demand - New sports consumption scenarios will be created, integrating digital technology to enhance consumer experiences [5]. - Various promotional activities will be organized around key dates to boost sports consumption [5]. - Financial incentives and policies will be explored to encourage sports consumption, including the issuance of sports consumption vouchers [5]. Group 4: Strengthening Sports Business Entities - Policies will be implemented to support private enterprises in sports industry investments, enhancing the scale and quality of sports businesses [6]. - Platforms for sports enterprises to connect and collaborate will be established, promoting domestic and international trade [6]. Group 5: Fostering Growth Points in the Sports Industry - The integration of sports with other sectors such as tourism and healthcare will be promoted to create new business models [7]. - Regional cooperation will be encouraged to develop sports industry clusters in key areas [7]. - Digital transformation in the sports sector will be supported through the application of new technologies [7]. Group 6: Strengthening Industry Support Elements - Talent development in the sports industry will be prioritized, with an emphasis on education and vocational training [8]. - Financial support for sports enterprises will be enhanced, including favorable loan conditions and financing options [8]. - The supply of sports facilities will be improved through various funding mechanisms [8]. Group 7: Enhancing Service and Guarantee Levels - A favorable market environment will be created to support sports consumption, including the promotion of digital payment solutions [8]. - Statistical monitoring and data sharing among relevant departments will be strengthened to improve industry insights [8].
当户外成为潮流 运动鞋服行业“攀岩而上”
Shang Hai Zheng Quan Bao· 2025-08-21 19:37
Core Insights - The outdoor sports industry in China has been expanding significantly since the "14th Five-Year Plan," with improvements in facilities and services, leading to the effective release of market potential [2][3] - The outdoor equipment industry, particularly sports footwear and apparel, has seen impressive performance in the first half of the year, with companies like Anta Sports, 361 Degrees, and Xtep International reporting strong results [4][7] - Mergers and acquisitions in the sports footwear and apparel sector are frequent, as companies seek to fill brand gaps and enhance customer coverage, exemplified by Xtep's acquisition of Saucony and Anta's acquisitions of various brands [9] Industry Growth - The outdoor sports market is witnessing a shift from niche to mainstream, with increasing consumer interest in outdoor activities such as cycling, hiking, and tennis, driving demand for quality gear [5][11] - The rise of new sports activities has contributed to the steady development of the outdoor sports industry, with a growing user base and an increase in outdoor events [3][6] Financial Performance - Domestic companies have reported notable financial growth in the first half of the year: - Anta's retail sales saw mid-single-digit growth, while FILA's retail sales grew in the high double digits - 361 Degrees achieved revenue of 5.7 billion yuan, an 11% increase year-on-year, with a net profit of 858 million yuan, up 8.6% - Xtep International reported revenue of 6.84 billion yuan, a 7% increase, and a net profit growth of 21.5% to 914 million yuan, marking a historical high [7] - Internationally, Adidas reported a 7.3% increase in net sales to 12.1 billion euros, while On Holding AG saw a 32% increase in net sales to 749 million Swiss francs [7] Market Trends - The outdoor apparel industry is experiencing a growth acceleration, driven by factors such as standardization, increased outdoor demand post-2020, and a younger consumer base [8] - Consumers are increasingly focused on the functional and emotional value of products, leading to a demand for high-quality, innovative outdoor gear [8][10] Mergers and Acquisitions - The trend of mergers and acquisitions is prevalent, with notable transactions including Xtep's acquisition of Saucony for $61 million and Anta's acquisition of Jack Wolfskin [9] - Industry leaders are pursuing acquisitions to address brand gaps and enhance market coverage [9] Consumer Behavior - There is a noticeable shift towards professional-grade outdoor equipment, with consumers demanding higher quality and functionality [10][11] - The market is seeing a rise in differentiated products and services to meet diverse consumer needs [11] Challenges and Opportunities - The industry faces challenges such as price declines, insufficient brand accumulation, and a slowdown in acquisition pace [12] - To overcome these challenges, brands are encouraged to innovate and shift from price competition to value competition, focusing on supply chain upgrades and brand building [12]