Core Viewpoint - The demand for odor-resistant socks is increasing in China due to rising consumer awareness of quality and functionality, with the market expected to reach 5.77 billion yuan in 2024, a 15% year-on-year increase [1][13]. Group 1: Industry Overview - Odor-resistant socks are designed to inhibit and kill bacteria, primarily using materials like bamboo fiber and silver ion fiber, which help reduce odor by preventing bacterial growth [3][7]. - The industry has established a complete supply chain, including raw material supply, manufacturing, high-tech antibacterial material research, and efficient sales operations [1][13]. - The market for odor-resistant socks is growing rapidly, with 85% of the Chinese population suffering from foot odor issues, driving demand for these products [1][5]. Group 2: Market Dynamics - The online sales channel has become crucial for the odor-resistant sock industry, benefiting from the rapid growth of e-commerce, with online retail sales reaching 4.74 trillion yuan in the first four months of 2025, a 7.7% year-on-year increase [11]. - The consumer demographic shows a significant male preference, with 68% of consumers being male, largely due to higher sweat gland activity in men [15]. Group 3: Competitive Landscape - The industry is characterized by intense competition, with numerous players offering similar products, leading to price wars and promotional strategies to gain market share [17]. - Key companies in the sector include Langsha Holding Group, Zhejiang Jian Sheng Group, and Nanjing He Su Times Antibacterial Materials Technology Group, among others [2][18][20]. Group 4: Future Trends - The industry is expected to diversify product functions, integrating smart features such as temperature regulation and health monitoring, alongside aesthetic enhancements [22]. - There is a growing emphasis on sustainable practices, with a shift towards eco-friendly and recyclable materials in production processes [23]. - The integration of online and offline sales channels will be a significant trend, allowing consumers to experience products in-store while benefiting from the convenience of online shopping [24][25].