Core Viewpoint - The article highlights the challenges faced by the pear industry in Yong'an Village, Shandong Province, and the innovative solutions implemented by the village's first secretary, Shan Liang, to revitalize the local economy through modern marketing strategies and infrastructure improvements [1][2][5]. Group 1: Challenges in the Pear Industry - Yong'an Village, known for its "Yangxin Duck Pear," has seen a decline in its pear industry due to issues such as fragmented planting, difficulty in controlling agricultural residues, and limited sales channels, leading to low collective income for the village [1]. - The initial attempts to sell surplus pears through traditional methods, including personal networks and institutional purchases, resulted in a significant drop in sales due to oversupply [2]. Group 2: Innovative Solutions - Shan Liang created a new media account named "Zhu Cun Ren" to leverage live streaming for selling pears, which quickly gained popularity, with the first video reaching over 100,000 views and increasing followers from 200 to 2,000 [5][4]. - The live streaming initiative led to the sale of 80,000 pounds of pears over a 40-day period, demonstrating the effectiveness of modern marketing techniques in addressing local agricultural challenges [5]. Group 3: Infrastructure Development - A critical issue identified was the poor infrastructure, particularly the lack of proper roads, which resulted in a 20% damage rate during pear transportation [8]. - After overcoming bureaucratic hurdles, a 2,123-meter concrete road was constructed, significantly reducing transportation damage to 3% and saving villagers over 200,000 yuan annually [9]. Group 4: Community Support and Engagement - Shan Liang initiated various community support programs, including free haircuts for the elderly and assistance for disabled veterans, fostering a sense of community and support among villagers [12][14]. - The establishment of a "micro-party class" allowed for better engagement of local party members, increasing participation and awareness of agricultural policies and community issues [13]. Group 5: Future Aspirations - Shan Liang aims to further develop the pear industry and promote rural tourism, with plans to create a popular destination while enhancing the cultural atmosphere in the village [19]. - The focus on sustainable practices and community involvement is expected to lay a solid foundation for future growth in the local agricultural sector [21].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].