Core Viewpoint - The article highlights the challenges faced by the pear industry in Yong'an Village, Shandong Province, and the innovative solutions implemented by the village's first secretary, Shan Liang, to revitalize the local economy through modern marketing strategies and infrastructure improvements [1][2][5]. Group 1: Challenges in the Pear Industry - Yong'an Village, known for its "Yangxin Duck Pear," has seen a decline in its pear industry due to issues such as fragmented planting, difficulty in controlling agricultural residues, and limited sales channels, leading to low collective income for the village [1]. - The initial attempts to sell surplus pears through traditional methods, including personal networks and institutional purchases, resulted in a significant drop in sales due to oversupply [2]. Group 2: Innovative Solutions - Shan Liang created a new media account named "Zhu Cun Ren" to leverage live streaming for selling pears, which quickly gained popularity, with the first video reaching over 100,000 views and increasing followers from 200 to 2,000 [5][4]. - The live streaming initiative led to the sale of 80,000 pounds of pears over a 40-day period, demonstrating the effectiveness of modern marketing techniques in addressing local agricultural challenges [5]. Group 3: Infrastructure Development - A critical issue identified was the poor infrastructure, particularly the lack of proper roads, which resulted in a 20% damage rate during pear transportation [8]. - After overcoming bureaucratic hurdles, a 2,123-meter concrete road was constructed, significantly reducing transportation damage to 3% and saving villagers over 200,000 yuan annually [9]. Group 4: Community Support and Engagement - Shan Liang initiated various community support programs, including free haircuts for the elderly and assistance for disabled veterans, fostering a sense of community and support among villagers [12][14]. - The establishment of a "micro-party class" allowed for better engagement of local party members, increasing participation and awareness of agricultural policies and community issues [13]. Group 5: Future Aspirations - Shan Liang aims to further develop the pear industry and promote rural tourism, with plans to create a popular destination while enhancing the cultural atmosphere in the village [19]. - The focus on sustainable practices and community involvement is expected to lay a solid foundation for future growth in the local agricultural sector [21].

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