Core Insights - The company, Sunshine Group, is set to unveil the upgraded third floor of Beijing Tongzhou Sunshine New Life Plaza during the "May Day" holiday, featuring a diverse range of brands including entertainment, family activities, and specialty dining [1][2] - The "Sunshine Opening Carnival" will take place from May 1 to May 5, offering various promotional activities aimed at boosting consumer spending [1] - Starting in 2024, the plaza will adjust its leasing strategy to focus on becoming a "family experience center" for young families, optimizing its brand mix and introducing new brands [1] Group 1 - The upgraded third floor will include brands such as cinemas, KTV, arcades, children's playgrounds, and fitness options, with stores opening gradually [1] - The project aims to enhance market vitality and improve the quality and efficiency of the commercial area through innovative business formats and service upgrades [1][2] Group 2 - The plaza's glass facade will be renovated to create distinctive scenes, transitioning the mall into an experiential and immersive social space [2] - The deputy general manager of Sunshine New Life Plaza emphasized that the new brands will provide a more diverse shopping experience and create a family-friendly environment for local residents [2]