阿尔乐原味减脂奶油奶酪
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进博会消费观察|阿拉福兹深耕“健康与美味”
Jing Ji Guan Cha Bao· 2025-11-08 15:43
Core Insights - Arla Foods showcased its commitment to innovation by launching three globally debut products at the China International Import Expo, highlighting its focus on health and taste integration for Chinese consumers [1][2] - The company is experiencing strong growth in its "Arla Baby & Me" infant formula series, particularly with its cross-border HMO products and organic A2 offerings [1] Product Launches - Arla introduced Cocio coconut-flavored chocolate milk, which contains only four ingredients and has a calorie count of 76 per 100ml, appealing to health-conscious consumers [1] - Two new cream cheese products were launched in 50g packaging to help consumers control portion sizes [1] Market Strategy - Arla plans to expand its cross-border and large trade channels in China, focusing on early life nutrition products [2] - The company will upgrade its "Arla Baby & Me" series with six core HMO formulas in early next year and continue to enhance its organic product offerings in the offline large trade channel [2]
阿拉福兹八赴进博,持续以科研创新赋能
Jing Ji Wang· 2025-11-07 07:38
Core Insights - Arla Foods, the world's largest organic dairy producer, showcased its products at the China International Import Expo for the eighth consecutive year, introducing three globally launched products that cater to the Chinese market's demand for health and taste [1][2] Product Launches - Arla launched three new products at the expo: Cocio coconut-flavored chocolate milk, Arla's European-style garden-flavored cream cheese, and original reduced-fat cream cheese, all designed to meet the health and taste preferences of Chinese consumers [1][2] - Cocio's new coconut-flavored chocolate milk contains only four ingredients and has a caloric content of 76 kcal per 100 ml, comparable to a boiled egg [2] - The original reduced-fat cream cheese has a 34% reduction in fat content, appealing to young women focused on body management, while the European-style garden-flavored cream cheese offers a fresh taste experience [2] Market Strategy - Arla's Vice President for China expressed confidence in the long-term potential of the Chinese market, highlighting the growing demand for high-quality and nutritious products [1] - The company aims to combine its global research capabilities with local innovations to develop solutions tailored to Chinese infants' dietary habits [2] Interactive Experience - The Arla Kitchen, which received positive feedback last year, has been upgraded to enhance visitor interaction, featuring a Michelin-star chef creating exclusive dishes using Arla products [3]