（原标题：进博会消费观察｜阿拉福兹深耕"健康与美味"） 就渠道布局，Arla方面介绍，该公司将持续拓展跨境与大贸两大渠道，进一步拓展早期生命营养产品在 中国市场的覆盖。跨境渠道方面，Arla计划于明年初推出升级六大核心HMO配方的Arla宝贝与我系列产 品。在线下大贸渠道，也将持续升级宝贝与我有机这款明星产品。 以新品 Cocio 可酷优的全新椰子味巧克力牛奶为例，该品将可可与椰香巧妙融合在一起，仅含4种配 料，每百毫升热量仅76大卡，大约一个水煮蛋的热量，可以为消费者带来更轻负担的美味享受。再比 如，Arla全球首发的两款涂抹奶酪新品的一个特别设计是，均采用50g小包装设计，可以精准控制单次 食用量。 除了上述新品外，Arla也在此次进博会上展出了Arla宝贝与我系列婴配粉。这也是Arla在中国的重点业 务。Arla方面介绍，该系列产品整体保持强劲增长，跨境HMO产品凭借"5HMO三重强自护配方"持续热 销，有机A2增速领先行业，国标产品稳步上升。 全球领先的乳制品公司阿拉福兹（Arla Foods，下称 "Arla" ）连续第八年亮相中国国际进口博览会（下 称 "进博会"）。在此次进博会上Arla带来了三 ...

阿拉福兹（Arla Foods）全球早期生命营养负责人付瑞德（Frede Juulsen）表示："恰逢中丹两国建 交75周年，作为丹麦领先的乳品企业，Arla非常荣幸能在此重要时刻，通过进博会这一平台，向中国消 费者展示源自丹麦的天然、营养与健康产品。中国是Arla全球战略中至关重要且增长潜力巨大的市场， 尤其在早期生命营养领域。我们有强大的研发优势，完备的供应链支持，同时我们有强有力的新品不断 进入中国市场。我们期待以进博会为支点，将Arla的全球科研实力与中国本土化创新相结合，开发更符 合中国婴幼儿体质与饮食习惯的解决方案，同时也希望深入聆听中国市场的需求，将Arla更多的优质产 品带给中国消费者。" 本届进博会上，Arla推出三款全球首发新品，精准洞察中国消费者对"健康与美味"的双重需求。其 中，广受欢迎的 Cocio 可酷优推出全新椰子味巧克力牛奶，率先登陆中国市场。新产品让浓郁可可与清 爽椰香巧妙融合在一起，仅含4种配料，配方干净简单；每百毫升热量仅76大卡，大约一个水煮蛋的热 量。Arla同步全球首发两款涂抹奶酪新品：原味减脂奶油奶酪和欧式田园风味奶油奶酪，两款产品均采 用50g小包装设计，精准控 ...

Group 1 - The article discusses the trend of tea brands entering the coffee market, highlighting the rapid growth of the coffee sector in China, which is expected to reach a trillion yuan by 2025. Brands like Cha Yan Yue Se and Mi Xue Bing Cheng are launching coffee products to capture this market [3] - The resurgence of iced tea is noted, with brands like Nongfu Spring and Yuanqi Forest introducing new products that emphasize health and low sugar content. The iced tea market, traditionally dominated by brands like Master Kong, is seeing new entrants aiming to disrupt the status quo [4] - The rise of street vendors is impacting traditional restaurants, as low-cost and convenient options attract consumers. This shift is supported by policy changes and market dynamics, leading to a more diverse food service ecosystem [5] Group 2 - The decline of sugary beverages is evident, with health-conscious products gaining popularity among younger consumers. Yuanqi Forest's new health-focused product line has seen significant growth, indicating a shift towards traditional health concepts in beverage innovation [6] - Instant drink brands like Xiangpiaopiao are facing challenges as consumer preferences shift towards fresh and convenient options. Despite attempts to diversify, these brands struggle to maintain relevance in a rapidly evolving market [7] - The emergence of hard discount retailing in China is reshaping the market, with retailers focusing on high-quality, low-cost products. This model emphasizes supply chain optimization and has gained traction among consumers seeking value [9] Group 3 - Nongfu Spring has achieved a significant milestone by ranking third in the global soft drink brand value list, driven by its dual-engine strategy of water and beverages, and a strong health positioning [10][11] - Master Kong is redefining instant noodles by focusing on consumer satisfaction and product innovation, achieving revenue growth through a diversified product matrix [12] - New product launches in the health beverage sector, such as Panpan's jasmine tea and Yiwei's new yogurt drinks, reflect a growing consumer interest in health-oriented products [13][14] Group 4 - Mengniu's collaboration with popular IPs like Nezha has proven successful, with significant sales figures indicating effective engagement with younger consumers through innovative marketing strategies [15] - The rapid expansion of brands like Mr. Ice Cream, which focuses on high-quality, handmade ice cream, highlights the competitive landscape in the dessert market [16] - Wahaha's investment in a new beverage production facility in Xi'an aims to enhance its production capabilities and market presence, leveraging the region's established food and beverage ecosystem [17] Group 5 - The beverage market is witnessing a shift towards health and unique flavor experiences, with brands like Reesun Yogurt innovating to meet consumer demands for fresh and diverse products [18] - McDonald's has reported strong performance in China, with plans for aggressive expansion and a focus on local sourcing to enhance its supply chain efficiency [19] - The success of community-focused dining concepts, such as Xiong Daye's handmade dumplings, illustrates the growing trend of personalized and culturally rich food experiences [20] Group 6 - The traditional tea brand Wu Yutai is diversifying into the bakery and coffee market, showcasing a trend of established brands exploring new culinary territories [21] - Yanjing Beer is focusing on premiumization and expanding its product offerings, while also experimenting with low-cost beverage options to create new revenue streams [23] - Huangshanghuang's acquisition of a controlling stake in Lixing Food aims to enhance its product portfolio in the freeze-dried food sector, indicating a strategic move towards emerging market opportunities [24] Group 7 - Chongqing Beer is adapting its strategy by increasing its online presence and expanding into non-alcoholic beverages, reflecting a broader trend in the beverage industry towards diversification and innovation [25] - Huangshi Group is focusing on the water buffalo milk sector, leveraging technological advancements and strategic investments to strengthen its market position [27]