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消费新观察|百年老街打造“沉浸式”消费新场景
Yang Guang Wang· 2025-05-01 13:59
Core Insights - Harbin is transforming its historical sites into modern tourist attractions, integrating AR technology to enhance visitor experiences [1][9] Group 1: Tourism Development - During the holiday periods, visitor numbers can reach 2 to 3 times the usual levels, with expectations for increased tourism during the "May Day" holiday [2] - The Central Avenue's Xiao Ke Courtyard is set to reopen in 2024 after renovations, featuring historical consumer scenes to enrich tourist experiences [2] - The reopening includes brands that were historically significant in the area, such as Meijin Bakery and Azadovski Candy Store, allowing visitors to experience the charm of the century-old street [2][5] Group 2: Cultural and Technological Integration - Harbin is introducing various small museums and cultural experience venues along Central Avenue, enhancing the cultural landscape for tourists [5] - The city is merging traditional commerce with AR technology, launching a series of cultural products that reflect both technological innovation and local culture [9] - A "Magic Train" on Central Avenue features upgraded souvenirs that utilize AR technology, allowing visitors to experience dynamic visuals through their smartphones [11][13] Group 3: Events and Activities - During the "May Day" holiday, Harbin will host multiple events, including cultural salons and pop-up activities, to attract more visitors and showcase the city's culture [14]