Core Viewpoint - The consumption market in Shanghai is experiencing a peak in sales as the Spring Festival approaches, with a notable trend of "buying global" becoming the new norm for New Year shopping in the city [1]. Group 1: Global Products in Shanghai - Various imported products, such as Australian bamboo shrimp, Argentine beef, and Spanish olive oil, are being prominently featured in stores with festive "Chinese red" packaging to attract consumers [3]. - The opening of the "Russian National Pavilion" adds a unique international flavor to the New Year market, showcasing traditional Russian items like nesting dolls, wines, and candies [7]. - The popularity of imported goods is highlighted by the statement from the Russian Export Center representative, indicating that items like chocolate and king crabs have been in high demand and are running out [12]. Group 2: Local Cultural Events - The "Mao Shi Hou Gang Rural Market" in Jinshan features traditional cultural performances and attracts many visitors, showcasing the vibrant local atmosphere as the festival approaches [11]. - The market offers a variety of handmade rural products and local delicacies, enhancing the experience for visitors and integrating with new rural business models [14]. - The event allows families to engage with traditional customs, reflecting the enduring vitality of local culture in urban life [17]. Group 3: Consumer Behavior - Consumers are increasingly interested in unique and novel products for the festival, such as king crabs and traditional toys for children, indicating a shift in preferences [9]. - The combination of global products and local traditions creates a unique shopping experience that appeals to a wide range of consumers, enhancing the festive spirit [17]. - The ongoing consumption trend is expected to continue rising as the Spring Festival approaches, blending global perspectives with local characteristics [19].