Core Insights - The article highlights the growing trend of coastal tourism in China, particularly in cities like Qingdao, Lianyungang, and Qinhuangdao, emphasizing the shift from traditional sightseeing to diverse leisure activities that enhance cultural and tourism consumption [5][9][11] Group 1: Qingdao's Coastal Tourism - Qingdao has leveraged its unique coastal resources to create new tourism experiences, focusing on events like the "Far East Cup" international sailing race and various cultural festivals, which have significantly boosted visitor engagement [7][8] - As of August 11, 2023, Qingdao's marine tourism received 2.608 million visitors, a 79.96% increase year-on-year, with 66,800 boat trips recorded, marking a 16.16% growth [7] - The city has developed marine-themed educational tourism products and large-scale performances, attracting 337,000 visitors and generating over 40 million yuan in revenue since their launch [8] Group 2: Lianyungang's Tourism Development - Lianyungang has revitalized its coastal tourism by introducing unique fishing and marine experiences, with a notable 24% increase in visitors to monitored tourist attractions in July 2023, totaling 6.885 million [9][10] - The Lianyungang music festival attracted over 50,000 attendees, generating 2.85 million yuan in direct consumption and contributing to a total of 50 million yuan in cultural tourism revenue [9] - The city plans to enhance its coastal tourism offerings by developing new products that combine events with tourism, such as cycling and sailing activities, and expanding its inbound tourism market [10] Group 3: Qinhuangdao's Tourism Innovations - Qinhuangdao has transformed its coastal tourism into a lifestyle brand, with the Anaya community becoming a notable example, hosting over 2,000 events in 2024 and achieving a 90% average hotel occupancy rate [11][12] - The city has introduced various new attractions and upgraded existing cultural performances, catering to evolving consumer demands for quality and unique experiences [11] - Events like the Anaya Drama Festival and marine music festivals have become key highlights, promoting a new wave of tourism experiences that align with artistic and cultural themes [12]