Core Points - The article highlights the launch of a new premium tourism route called "Fishing Opening Tour" in Maoming Coastal New District, aimed at providing a unique seaside experience for tourists [6][42] - The tour is designed to connect visitors with local culture, seafood, and the natural beauty of the coastal area, offering a blend of adventure and relaxation [38][42] Group 1 - The "Fishing Opening Tour" was officially launched on August 16, coinciding with the 2025 South China Sea (Maoming Boge) Fishing Opening Festival [4][5] - The route includes various activities such as fishing at Boge Fishing Port, enjoying local seafood at night markets, and exploring cultural sites like the Xian Tai Lady Cultural Tourism Area [9][25][42] - Tourists can experience the vibrant local fishing culture, including the excitement of catching fresh seafood and participating in traditional fishing ceremonies [38][39] Group 2 - The itinerary features stops at scenic locations like the Romantic Coast International Resort, where visitors can enjoy beach activities and nightlife [19][21] - The tour emphasizes a connection with nature, allowing tourists to engage in activities like beachcombing, crab catching, and enjoying live music by the sea [20][15] - Accommodations are available in seaside hotels or unique local guesthouses, providing options for both tranquility and vibrant local experiences [32][34]

Core Insights - The article highlights the growing trend of coastal tourism in China, particularly in cities like Qingdao, Lianyungang, and Qinhuangdao, emphasizing the shift from traditional sightseeing to diverse leisure activities that enhance cultural and tourism consumption [5][9][11] Group 1: Qingdao's Coastal Tourism - Qingdao has leveraged its unique coastal resources to create new tourism experiences, focusing on events like the "Far East Cup" international sailing race and various cultural festivals, which have significantly boosted visitor engagement [7][8] - As of August 11, 2023, Qingdao's marine tourism received 2.608 million visitors, a 79.96% increase year-on-year, with 66,800 boat trips recorded, marking a 16.16% growth [7] - The city has developed marine-themed educational tourism products and large-scale performances, attracting 337,000 visitors and generating over 40 million yuan in revenue since their launch [8] Group 2: Lianyungang's Tourism Development - Lianyungang has revitalized its coastal tourism by introducing unique fishing and marine experiences, with a notable 24% increase in visitors to monitored tourist attractions in July 2023, totaling 6.885 million [9][10] - The Lianyungang music festival attracted over 50,000 attendees, generating 2.85 million yuan in direct consumption and contributing to a total of 50 million yuan in cultural tourism revenue [9] - The city plans to enhance its coastal tourism offerings by developing new products that combine events with tourism, such as cycling and sailing activities, and expanding its inbound tourism market [10] Group 3: Qinhuangdao's Tourism Innovations - Qinhuangdao has transformed its coastal tourism into a lifestyle brand, with the Anaya community becoming a notable example, hosting over 2,000 events in 2024 and achieving a 90% average hotel occupancy rate [11][12] - The city has introduced various new attractions and upgraded existing cultural performances, catering to evolving consumer demands for quality and unique experiences [11] - Events like the Anaya Drama Festival and marine music festivals have become key highlights, promoting a new wave of tourism experiences that align with artistic and cultural themes [12]

Core Viewpoint - The article highlights the charm and attractions of Maoming, a coastal city in Guangdong, emphasizing its rich history, vibrant seafood culture, and upcoming events that celebrate its maritime heritage [12][66][72]. Group 1: Attractions and Activities - Maoming is described as a blend of history and coastal beauty, featuring ancient trade routes and a picturesque coastline [16][20]. - The city is home to the largest seafood distribution center in Guangdong, showcasing the abundance of fresh seafood available [5][46]. - The upcoming 2025 South China Sea (Maoming Bohe) Fishing Festival will take place from August 15 to 17, inviting visitors to experience a romantic journey with the sea [12][83]. Group 2: Cultural Heritage - The area boasts historical sites such as the hometown of the legendary figure Xian Tai, with attractions including ancient tombs and temples [22][23]. - The Maoming coastal area serves as a living museum of South China’s fishing culture, reflecting the region's maritime history [11][50]. - Local festivals, such as the unique "Nian Li" and the Xian Tai birthday celebration, highlight the community's cultural vibrancy and traditions [68][70]. Group 3: Culinary Delights - Maoming offers a variety of local delicacies, including freshly caught seafood, which is prepared and served in numerous restaurants [40][54]. - Signature dishes like fried fish, water East mustard, and traditional steamed rice cakes are popular among locals and visitors alike [42][44]. - The Bohe fishing port is noted for its extensive seafood offerings, making it a must-visit for seafood lovers [46][51].

Core Viewpoint - The optimization and new routes of Hainan Strait Shipping Co., Ltd. have significantly enhanced tourism connectivity between Hainan and Guangxi, attracting more visitors and promoting the integration of cultural and tourism markets [1][2]. Group 1: Route Optimization and Impact - The "Haikou-Beihai" route has been upgraded, and a new "Haikou-Fangchenggang" route has been established, creating a more efficient transportation network that reduces travel time compared to land routes [1]. - As of the end of June, passenger volume on the "Haikou-Beihai" route increased by 61.8% year-on-year, indicating a strong demand for the new travel options [1]. Group 2: Tourism Promotion and Incentives - Hainan plans to issue 40 million yuan in summer tourism consumption subsidies from July 1 to September 30, covering various expenses such as transportation, accommodation, and entrance fees to attractions [1]. - Tourists can apply for these subsidies by uploading valid receipts, aiming to stimulate tourism spending and encourage more visitors to explore the Hainan-Guangxi maritime journey [1]. Group 3: Future Plans and Developments - The company intends to continue upgrading its services, including the introduction of sea-view observation decks, cultural experience areas, and other tourism-related activities to enhance the travel experience [2]. - The goal is to transform the routes into "mobile cultural and tourism complexes," contributing to the high-quality development of coastal tourism in South China and the broader regional economy [2].