Core Insights - Xiaomi has launched its first batch of youth apartments in Beijing and Nanjing, with an average price of 1999 yuan, significantly lower than the market rate, attracting immediate demand from young engineers [3] - The company is rapidly expanding its workforce, particularly in Nanjing, which has become a key hub for talent acquisition, aiming to recruit 5,000 fresh graduates this year [3][6] - The Nanjing area is witnessing a surge in tech companies, with Xiaomi and Alibaba establishing significant presences, indicating a shift in the tech landscape towards this city [5][6] Company Strategy - Xiaomi's youth apartments are priced at 1699 yuan per month, which is about 60% lower than similar offerings in the area, demonstrating a strategic move to attract and retain talent [1][3] - The company has seen its employee count grow from 43,000 to over 54,000 in just one year, highlighting its aggressive hiring strategy [3] - The establishment of the Xiaomi Nanjing Technology Park, with a total construction area of 365,000 square meters, marks a long-term commitment to the region [3] Industry Trends - Nanjing is emerging as a new tech hub, with over 50 universities in the area, making it an attractive location for companies like Xiaomi and Alibaba to recruit talent [5][6] - The local government has initiated plans to develop the Hexi Central Innovation Zone, aiming to foster a digital economy with a target revenue of 100 billion yuan by 2027 [6] - The influx of major tech companies is transforming Nanjing into a potential "Silicon Valley" of the Yangtze River Delta, with significant investments and talent pooling [6]