Core Viewpoint - The "Chen Xiaoge" brand of pigeon products successfully launched on the Oriental Selection live streaming platform, achieving significant sales and market recognition within a short time frame [10][26][28]. Group 1: Sales Performance - The live stream for "Chen Xiaoge" sold out within two hours, with the first 20 minutes seeing it reach the top of the Douyin fresh food rankings [7][10][26]. - The event showcased the strong market appeal of "Xingning Pigeon," indicating a robust consumer interest in the product [8][25]. Group 2: Brand Development - "Xingning Pigeon" has been focusing on brand enhancement, standardization, and the development of a comprehensive industry chain that includes breeding, processing, technology, and marketing [11][12][13]. - The operational entity behind "Chen Xiaoge," Meizhou Jinlv Modern Agricultural Development Co., has evolved into a leading enterprise capable of processing 15 million pigeons annually, contributing to the growth of the Xingning pigeon industry cluster [14][15]. Group 3: Media Influence - The "Media+" initiative is playing a crucial role in the high-quality development of the Guangdong livestock industry, integrating media power into various aspects of industry growth [19][21]. - The use of e-commerce live streaming and short videos allows consumers to gain direct insights into the breeding and processing of pigeons, enhancing trust in product quality [23][24]. Group 4: Market Expansion - The successful launch of "Chen Xiaoge" on a major live streaming platform not only boosts sales but also enhances brand influence, facilitating the expansion of "Xingning Pigeon" into broader markets [28][29].