"上灯+美食"来 了！兴宁文明"广 货行天下"集市即 将开场_南方+_南 方plus 现场将举办"致敬 Beyond"主题音乐 会，以经典金曲演 绎实现传统与现代 的碰撞，为群众提 供高品质的文化体 验。 此次活动以非遗展 示和农文旅融合为 主，致力于打造集 文化体验、商品展 销、休闲消费于一 体的综合性平台， 是兴宁市2026 年"上灯+"系列活 动之一，以"文化 兴宁市明珠文化广场。 +美食"实现文化赋 能消费、以优质供 给激活市场需求， 深入推动非物质文 化遗产传承保护与 农文旅产业深度融 合，深化落实"百 千万工程"、促进 县域经济高质量发 兴宁市积极响应广 东省"广货行天 下"春季行动部 署，将于2026年新 春期间举办"广货 行天下"文明集市 活动。本次集市定 于2月4日至13日在 兴宁市明珠文化广 展。 场举行，每日10:00 至22:00向公众开 放。 活动将非遗展示作 为核心板块，通过 技艺展示、活态展 演等形式，让市民 近距离感受传统文 化的魅力；同时， 好兴宁故事，展示 地方发展新貌。 依托"广货行天 下"品牌理念，市 集特设广货展销专 区，集中展示推广 兴宁及广东各地特 色产品。年货市 ...

在广东深圳中心公园，华强北的芯片模组样片搭乘上低空航线，30分钟即可到达惠州博罗，精密制造企业当天就能实现验证生产； 博罗的特色农产品又能借助这一航线快速运抵深圳餐桌，让新鲜一触即达。低空经济加持下，深圳核心创新区与湾区生态腹地的跨 城直连成为现实，一抬头大众即看到广东高质量发展的鲜活脉动。 创新图景不止于天空：珠江口上，港珠澳大桥车流不息；东莞松山湖科学城，中国散裂中子源的实验数据刷新着科创速度；粤东西 北大地，"百千万工程"热潮澎湃……站在"十五五"的新起点上，回望过去5年，广东吹响"走在前列"的号角，以"再造一个新广东"的 闯劲干劲拼劲，高质量书写出"十四五"答卷。 编者按：乘势而上，阔步向前。2026年是"十五五"开局之年，是全面建设社会主义现代化国家新征程的关键起步期。开局即发力， 各地动能澎湃，锐意进取。央广网特别策划推出《行稳致远开新局》，讲述过去五年来各地迎难而上、砥砺奋进的万千气象，呈现 经济实力、科技实力、综合国力跃上新台阶背后的发展肌理，以走在前、作示范、挑大梁的责任担当和发展韧性，为"十五五"开好 局、起好步凝心聚力，不断开创中国式现代化建设新局面。 舟大者任重，马骏者远驰。"十四五" ...

Core Viewpoint - The "Media+" initiative in Guangdong aims to empower rural revitalization and high-quality development across various sectors by transforming mainstream media into ideal partners for rural growth, marking a significant shift in their operational model [2][4][12]. Group 1: Strategic Framework and Implementation - In 2025, Guangdong will fully implement the "Media+" action, focusing on the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" development project [2][4]. - The provincial government has issued a strategic action plan, establishing a clear roadmap and operational manual for the initiative, which includes the creation of a comprehensive service platform [7][8]. - The "Media+" model is recognized as a systematic project aimed at actively serving economic and social development, enhancing cross-sector and cross-regional integration [11][12]. Group 2: Local Innovations and Practices - Various cities and counties in Guangdong have initiated diverse practices under the "Media+" framework, showcasing localized strategies for rural revitalization [38]. - The first "Media+ Rural Creator" studio was established in Dongyuan County, integrating media resources into local entrepreneurship and innovation [75][78]. - The "Media+" alliance was formed in Xinxing County, bringing together multiple media outlets to support rural revitalization efforts [80][83]. Group 3: Economic Impact and Sectoral Development - The "Media+" initiative has significantly boosted the marketing of local agricultural products, such as the successful promotion of lychee during the "6·6 Lychee Festival," which generated nationwide attention [41][44]. - The Guangdong livestock industry launched a "Media+" empowerment plan aimed at developing over ten billion-yuan brands within three years, indicating a targeted approach to enhancing specific agricultural sectors [31][33]. - The "Media+" model has facilitated the establishment of the first provincial-level comprehensive service platform for rural operations, providing a one-stop solution for rural development [23][25]. Group 4: Cross-Regional Collaboration and Knowledge Sharing - The "Media+" experience from Guangdong is being shared with other provinces, with various regions adopting similar strategies to enhance local agricultural markets [119][138]. - Training programs have been organized to disseminate the "Media+" model, fostering collaboration between Guangdong and other provinces, such as Guangxi and Sichuan [126][130]. - The initiative has demonstrated its replicability, with external regions reporting increased agricultural income through the adoption of the "Media+" strategies [141][142].

Core Viewpoint - The article discusses the transformation of the agricultural industry in Guangdong through storytelling, emphasizing the importance of cultural narratives in enhancing brand value and driving the modernization of agriculture [2][6][7]. Group 1: Agricultural Transformation - The Guangdong Provincial Rural Revitalization Cultural Service Industrial Park focuses on storytelling rather than traditional farming practices, aiming to create cultural and brand value from agricultural products [3][5]. - Agricultural products are being redefined, with examples like Xu Wen pineapple and Si Hui orchids being marketed not just as commodities but as emotional and cultural symbols [4][5]. - The park serves as a model for a new path in modern agricultural development, supporting the "Hundred Thousand Ten Thousand Project" and high-quality agricultural growth through cultural empowerment [6][7]. Group 2: Necessity of Storytelling - The shift in China's agriculture from quantity to quality necessitates effective storytelling to enhance product value and consumer engagement [12][14]. - The core challenge is to elevate agricultural products from mere commodities to emotionally resonant brands, allowing consumers to pay for value rather than just weight [22][23]. - A compelling story can create brand premium and drive the standardization and modernization of production processes [25][27]. Group 3: Methodology of Storytelling - The industrial park has developed a replicable storytelling methodology that integrates into the entire process of industrial upgrading [31]. - The first step involves deep exploration of local resources and rebranding them in a contemporary context to appeal to modern consumers [33][34]. - Highlighting unique advantages through technology and innovation is essential for supporting the narrative of agricultural products [46][48]. Group 4: Strategic Elevation - Successful storytelling can transcend geographical boundaries, allowing agricultural products to become cultural exchange vehicles [69][70]. - The creation of cultural IPs, such as the "Lychee Flower Dan," has enabled Guangdong's agricultural products to enter high-end international markets [73][74]. - Emotional narratives tied to cultural themes can significantly enhance the market value of products, as seen with the "Reunion Pomelo" concept [77][78]. Group 5: Core Engine of Development - The ultimate goal of agricultural development is to enrich farmers, transforming them from mere producers to brand ambassadors and value creators [83][91]. - New models have emerged, allowing farmers to participate actively in storytelling, which strengthens their connection to the market and enhances their income [93][94]. - The practice of integrating storytelling into agricultural branding has shown to activate rural revitalization and create sustainable economic benefits [95][106].

Core Insights - The article discusses the "Civilization Market" initiative in Guangdong, which aims to promote consumption through cultural practices and local products, enhancing the connection between county-level products and urban markets [2][5]. Group 1: Event Overview - The "Civilization Market" event took place from December 19 to 28 in Guangzhou, featuring over 8 types of consumption scenarios and more than 10 unique activities, showcasing local products and cultural performances [2]. - The initiative is part of the "Hundred-Thousand-Million Project," which focuses on upgrading county-level industries from traditional products to cultural consumer goods [2][4]. Group 2: Economic Impact - The event has generated significant sales, with one business reporting over 10,000 yuan in revenue within the first day, indicating strong consumer interest and engagement [3]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, with an expected revenue of 17.3 billion yuan, reflecting the effectiveness of the initiative in driving consumer activity [5]. Group 3: Product Transformation - County products are being rebranded and marketed as cultural consumer goods, with examples including traditional teas and local snacks being presented with modern branding and health-conscious attributes [3][4]. - The integration of cultural elements into products, such as the transformation of intangible cultural heritage into collectible items, is enhancing their emotional value and market appeal [4]. Group 4: Marketing Strategies - The initiative includes a strong online presence, utilizing social media influencers and live streaming to promote products, thereby increasing visibility and driving sales [8]. - The event aims to create a seamless online and offline shopping experience, with services like home delivery and live broadcasts to engage consumers [3][8]. Group 5: Educational and Collaborative Efforts - Partnerships with local educational institutions are being established to enhance product design and branding, addressing the shortage of professional design talent in rural areas [4]. - The initiative also includes collaborative projects that connect urban and rural economies, fostering a sustainable development model for local products [7].

Core Viewpoint - The "Civilization Market" event aims to promote consumption and showcase Guangdong's cultural heritage, featuring local products and traditional crafts from December 19 to 28 in Guangzhou's Beijing Road shopping district [4][6][15]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to 28, with the opening ceremony on December 19 at Tianhe City South Square [4][5]. - The event includes various activities such as cultural tourism promotion, local product exhibitions, and flash performances, focusing on showcasing Guangdong's cultural heritage and promoting consumption [5][6][8]. Group 2: Consumption Promotion - The core objective of the event is to stimulate consumption, featuring live broadcasts from rural hosts to showcase local products and convert online traffic into sales [15][19]. - A comprehensive display area will feature agricultural and cultural tourism products from 21 counties, including unique items like high-quality tea and traditional crafts [20][22]. Group 3: Cultural Integration - The event will highlight the integration of traditional culture with modern commerce, creating a vibrant atmosphere for winter consumption and enhancing community engagement [32][34]. - Various cultural performances, including traditional dances and puppet shows, will be featured, allowing visitors to experience Guangdong's rich cultural tapestry [39][41]. Group 4: Community Engagement - The event will also provide health services, cultural experiences, and educational activities, fostering a sense of community and promoting local culture [70][73]. - A new "Beijing Road Cultural Map" will be launched, integrating geographical and cultural data to enhance visitor experience [78][80].

Core Viewpoint - The article highlights the collaboration between Guangdong agricultural enterprises and the Hubei market, facilitated by a "media+" approach, to enhance the distribution and sales of agricultural products across regions, particularly focusing on the Central China market [10][32]. Group 1: Market Dynamics - The event in Hubei's Xiaogan City showcased the region's significance as a major agricultural product distribution hub, with a trading volume exceeding 10 million tons and a transaction value surpassing 100 billion yuan over two years [9]. - Guangdong enterprises brought various products, including lychees, longans, and prepared dishes, to engage in deep discussions with local buyers, aiming to explore new pathways for agricultural product circulation between the north and south [10][11]. - The market's strong confidence was reflected in the enthusiastic signing of contracts during the event, indicating a robust demand for the southern products in the central market [16][31]. Group 2: Strategic Approaches - Companies are focusing on obtaining local consumption data to adjust product selection standards, packaging designs, and marketing strategies, thereby promoting direct connections between production and sales [20][21]. - The strategy of "group attack" was emphasized, with the aim of creating a public brand for Guangdong beef products and collectively entering the Central China market [26]. - Enterprises are actively seeking partnerships with international companies to expand their market reach and enhance product offerings [28]. Group 3: Role of Media - The "media+" initiative has significantly enhanced the recognition and influence of Guangdong products in Central China, acting as a bridge for market insights and channel connections [33][34]. - Media collaboration has been pivotal in creating consumption hotspots, driving demand for Guangdong agricultural products throughout the year [35][36]. - The media's role as an "information link" helps companies achieve "sales-driven production," thereby reducing market risks and promoting high-quality agricultural products from Central China to the Guangdong-Hong Kong-Macao Greater Bay Area [45][46]. Group 4: Future Outlook - A comprehensive agricultural product distribution network is gradually forming, with Guangdong's products being efficiently delivered to Central China and vice versa [50][61]. - Companies are looking to establish regional centers to enhance logistics efficiency and reduce costs, thereby improving supply chain responsiveness [56][57]. - The ongoing collaboration and participation of enterprises are expected to further expand the dual-channel for Guangdong and Central China products, injecting new momentum into the national agricultural product distribution network [60][61].

Core Viewpoint - The article discusses the launch of the fourth training session for the livestock industry in Guangdong, focusing on leveraging instant retail to enhance the quality and efficiency of the livestock sector, aiming to tap into the rapidly growing market of over 1 trillion yuan [4][8][50]. Group 1: Market Potential - The instant retail market is expected to experience explosive growth, with projections indicating a market size exceeding 1.5 trillion yuan by 2025 and over 2 trillion yuan by 2030 [6][7]. - Guangdong province leads the national agricultural e-commerce market with a sales scale of 312 billion yuan, accounting for 19.5% of the total national market [18][19]. Group 2: Training Program Objectives - The training program aims to integrate media's communication advantages with the instant conversion characteristics of flash sales, addressing traditional challenges in livestock marketing and distribution [16][14]. - The program focuses on enhancing digital literacy among industry practitioners, facilitating a comprehensive restructuring of the production, distribution, and consumption chain [21][22]. Group 3: Industry Collaboration and Strategy - The Guangdong Livestock Associations are actively promoting collaboration among enterprises to embrace the trend of instant e-commerce, extending the benefits from individual companies to the entire industry ecosystem [23][24]. - The training emphasizes building partnerships with key enterprises across regions, sharing resources, and creating a cooperative ecosystem to enhance market reach [27][28]. Group 4: Practical Insights and Feedback - Participants in the training expressed positive feedback, highlighting the practical guidance on optimizing distribution processes and reducing operational costs [63][50]. - The training also provided insights into brand building, data analysis, and marketing strategies, transforming local livestock brands' successful experiences into replicable methodologies [34][42]. Group 5: Future Directions - The training is seen as a critical step towards not only immediate order growth but also long-term upgrades in industry concepts and practices [42][68]. - Companies are encouraged to leverage instant delivery to ensure products reach consumers quickly and efficiently, with plans to expand their market presence nationally [53][54].

Group 1 - Guangdong Province has announced a list of pilot projects for modern agricultural industry support, with a total funding of 195 million yuan for the years 2024-2025 [3][5][6] - The pilot projects involve eight initiatives across seven cities in Guangdong, aimed at enhancing agricultural development [4][5] - The public announcement period for these projects is from October 24 to October 30, 2025 [4][5] Group 2 - The 7th World Hakka Business Conference will be held in Meizhou from November 23 to 25, 2023, focusing on global business collaboration for high-quality development [9][10][11] - The conference will feature 11 activities aimed at attracting investment, regional cooperation, and cultural exchange [10][11][12] Group 3 - The 21st China International Grain and Oil Expo will take place from October 30 to November 1, showcasing the ecological advantages of Qingyuan's silk rice [16][17][19] - Qingyuan silk rice is positioned as a key component of Guangdong's agricultural industry, highlighting its brand development at the expo [18][19][20] Group 4 - The citrus industry in Guangxi is undergoing a transformation, with a projected reduction in planting area from 9 million mu to a stable range of 4.5 to 5 million mu by 2025 [22][24][25] - This shift represents a move towards quality improvement in the citrus sector [24][25] Group 5 - The "Xingning Pigeon" brand is emerging as a significant player in the meat pigeon market, integrating supply chains and innovating in pre-prepared dishes [28][35][36] - This brand is seen as a model for driving local economic development and rural revitalization through agricultural innovation [36][37] Group 6 - Zhanjiang is recognized as a core production area for shrimp, with a focus on both breeding and processing, and is expanding its supply chain globally [39][42][43] - A seafood promotion event was held in Guiyang, showcasing Zhanjiang's strengths in the shrimp industry [40][43]

Core Insights - The "Xingning Pigeon" has emerged as a significant regional public brand for meat pigeons in China, expanding its reach from local to global markets, driven by innovations in breeding, processing, and marketing [3][4][5] - Guangdong province is the largest producer of meat pigeons in China, accounting for approximately 65% of the national breeding stock and producing 245 million pigeons with a market value exceeding 5 billion yuan in 2024 [14][16] - The industry transformation is characterized by a comprehensive integration from breeding to the dining table, enhancing local economic development and contributing to rural revitalization [5][6] Industry Overview - China is the world's largest producer and consumer of meat pigeons, with over 80% of global output originating from the country [14] - Guangdong's meat pigeon industry is projected to reach a scale exceeding 100 billion yuan, supported by standardized breeding systems and a robust marketing framework [43][44] Breeding and Genetic Development - The "Shiqi Pigeon," a local breed with nearly a century of breeding history, has been recognized as a key genetic resource for meat pigeon breeding in Guangdong [22][25] - Efforts to enhance breeding include establishing a breeding center and developing new strains like "Jinlv No. 1" and "Tianxiang No. 2," which are now in trial phases [31][36][37] Policy and Financial Support - The Guangdong provincial government has allocated 2 million yuan annually for three years to support the breeding and genetic improvement of high-quality meat pigeon varieties [38][39] - Policies are being implemented to promote the integration of agriculture and finance, facilitating access to credit for over 2,300 farmers involved in the industry [48] Processing and Value Addition - The establishment of a modern slaughtering facility with an annual capacity of 15 million pigeons has positioned the region as a key player in meat pigeon exports [53] - Local enterprises are innovating in the pre-prepared food sector, processing an average of 60,000 fresh pigeons daily, thus enhancing the value chain [54][55] Market Trends and Consumer Preferences - The demand for larger pigeons weighing over 400 grams is increasing, alongside the popularity of pre-prepared dishes, indicating a shift in consumer preferences [80] - The industry faces challenges such as low R&D investment and a high proportion of small-scale farms, which complicates standardization and branding efforts [81][82] Future Directions - The integration of technology and policy initiatives is expected to drive the next phase of growth in the meat pigeon industry, with a focus on enhancing production efficiency and market competitiveness [84][102] - The "Media+" initiative aims to leverage media resources for brand building and market expansion, further solidifying the "Xingning Pigeon" as a cultural symbol [66][68]